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Tell You About The Service Strategy Of Fashion Exhibition.

2012/10/3 14:16:00 15

Clothing ExhibitionServiceStrategy

According to the international standard, the organizers should set up the service concept and carry out the service operation according to the requirements of marketization, commercialization and specialization.

Developed countries in foreign countries have a mature system.

Exhibition Service

Mode of operation, and China's exhibition industry started late, many exhibitions have a strong executive LED color, the organizers in front of customers, often commanding commanders, rather than service providers.

At the end of the opening ceremony, the exhibition was declared successful, and the staff of the organizer disappeared without a trace. This phenomenon will never happen abroad. The hosting unit appears as a service customer, especially the customer service center should help exhibitors and purchasers to solve various specific problems, including complaints.

As long as the exhibitors and purchasers need it, the organizer should think of it. Only through high-quality service can we form a fixed customer base, and the organizers can strive for a certain market share in the age of competition.


Standardize and standardize service process.


Many domestic exhibition enterprises have realized the importance of standardization and standardization of exhibition service process. For example, the Dalian International Garment Fair, which was first certified by the international fair, has established a set of exhibition services including exhibition business, exhibition project, exhibition rental, exhibition property management and so on.

system

In the exhibition practice, we operate strictly according to the standardized process, providing a first-class and efficient exhibition service for the clothing exhibition.

In addition, the Convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have set up their own service modes of operation.


Elaborately produced exhibition service manual


During the course of organised exhibition, the sponsor or exhibition contractor is required to provide a high-quality exhibition service manual for each exhibitor.

This service manual should be attractive, easy to understand and standard.

Standard

On the one hand, do not regard the readers of the handbook as the leaders of the exhibition industry. They should be enlisted as new people entering the exhibition gate, and write all the possible problems and solutions.

On the other hand, we should promptly communicate with the organizers of the conference to understand the new changes in this exhibition service.

Finally, your exhibition service manual should have the function of inquiry and readability.

This exhibition manual with integrity and easy inspection can save the time of exhibitors and exhibitors and reduce friction.


Convention and exhibition service is people-oriented


The service should be people-oriented, and the exhibition service should also reflect the idea of "putting people first".

For example, the layout of the exhibition is completely divided by the large class of exhibits to facilitate the audience's visit, and the visitors will be able to get a exhibition service manual or tour guide with different text in the exhibition hall, and the exhibition center, the dining center, the rest place, the convenient passage and so on.

All these reflect the meticulous service concept of the organizers, and fully reflect the charm of the exhibition's quality service.

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