Domestic Garment Enterprises Are Competing For Battle. International Famous Clothing Brands Have Landed In The Market.

Since its accession to the WTO in 2002, Garment industry The performance of the whole industry is very prominent. From the international environment, China's garment enterprises will face broader market prospects after joining the WTO. From the domestic environment, China's clothing market structure has entered a period of full integration. Domestic clothing enterprises are fighting against each other and international famous clothing enterprises and brands have landed in the market, and competition is becoming increasingly fierce.

In the ten years, during the period of the overall economic growth of the country, the garment industry has also changed rapidly. But at the same time, the level of clothing structure in China is not high, the quality of garment industry is relatively low, and the design and production links of fabrics and accessories are still relatively weak, which poses urgent problems for the future development of garment industry.

On the technical level, garment standardization and basic technology research are the foundation and support for the development of the garment industry. It plays an important role in supporting and promoting the standardized management and sustained and healthy development of the industry. The key technologies of clothing standardization such as body measurement, size and garment CAD application have been widely applied, and industrial upgrading has been progressively carried out.

In order to alleviate the problem of labor resources, a new round of technological renovation equipment has sprung up in the garment industry. The contribution of science and technology is highlighted in this round of industrial upgrading. In the process of technological transformation, the mature Chinese garment enterprises are not only the buyers' roles, but also the designers who optimize the process and technology through the introduction of advanced equipment. This brings not only technological progress to the garment industry, but also the upgrading of the whole industry.

With the popularity of Internet technology, e-commerce has become the biggest highlight in the garment industry in the past ten years. The flourishing development of clothing e-commerce began in 2007. After many years, many enterprises were brewing transformation and realizing a turning point. The success of PPG network marketing has led enterprises to ponder over the long-term stable profit pattern and the secret of sustainable growth. Although PPG has collapsed, the seeds of e-commerce have taken root in the clothing industry.

In the past ten years, China's garment industry is facing a huge historical opportunity. When it comes to the development of the garment industry in the past ten years, Chen Dapeng, executive vice president of the China Apparel Association, said: "China's garment industry has been developing very fast in the past 30 years of reform and opening up. Over the past 30 years, the garment industry has been developing smoothly. The major premise is China's reform and opening up and marketization. In 80s, we began to undertake industrial transfer from the whole world and take part in the division of labor in the world. We relied on our cost advantages and human resources advantages in the past two years. In addition, with the development of China's economy and the urbanization process, especially after the per capita GDP reached US $3000, the driving force of domestic demand and the development of overall consumption have promoted the rapid development of the garment industry. Many entrepreneurs say that in the past 10 or 20 years, it is not easy to make clothes badly.

Predicting the future clothing With the development of the industry, we realize that the era of quantitative growth has basically ended. The demand of product supply quantity has been greatly reduced by the upgrading of China's garment market. Most enterprises have shifted from product marketing, that is, the mode of waiting for sale from the large number of stocks in the wholesale market, to the marketing of commodities, that is, to arrange production and sales in line with market demand and order demand, and individual enterprises have gone to cultural marketing, that is, to emphasize the image, taste, word-of-mouth and added value of products, while the quantity requirement has declined. The era of the outbreak of clothing industry in the late 1990s and early twenty-first Century was over, and the garment industry entered a stable period.

In the new period of development, there will be new initiatives to expand the channel network, improve the logistics system and promote brand promotion. Under the contradiction between the relatively stable market price and the increasing supply cost, and the contradiction between the relative saturation of market supply and the relative shortage of effective supply, value innovation has become a pillar of the vitality of the clothing brand.

Competition among garment enterprises from single to win-win cooperation, after accumulated success and failure experience, enterprises realized that relying on their own strength and cooperation through certain unstable ties can not maintain the sustained and healthy development of enterprises. Only by substantive integration can industrial resources be firmly grasped in hand, and cooperation has become the main theme of the clothing industry. The apparel industry has shifted from product economy to a rich and professional era of content industry characterized by professional operation and compound operation. The development of modern operation mode of garment industry will be the trend of further development in the future.

In the future, the development trend of China's garment industry is still on the rise, because China's textile and garment industry has a very complete industrial chain, and China is the largest cotton and chemical fiber producing country in the world, with abundant raw material resources. With many developed industrial clusters, it provides a good foundation for professional division, cost saving and improving upstream and downstream matching capabilities in the industry.

But at the same time, we should realize that the overall situation of China's garment industry is that the industry is facing structural adjustment and upgrading. How to take creativity as the core and enhance the brand contribution rate and the contribution rate of science and technology as the core of the product value, and build a "four in one" brand with good brand ecology based on quality, innovation, soul and rapid reflection, and social responsibility as the realization process, will be an important topic for the future development of garment industry.

When it comes to the future development of the clothing industry, Chen Dapeng pointed out: "for the market," happiness "is a comparison. Although our market is unlikely to grow at a rate of 30% or 20% as it used to be, there is at least 10% growth rate, which is much better than the negative growth in Europe. Our clothing industry is still in a period of steady development.

Ours market Demand is changing. Enterprises should adapt to this change and meet new expectations and new demands. Therefore, when the whole industry is adjusted and must be changed and adjusted, the form and mode of development of garment industry must be changed. Transformation and upgrading, structural adjustment is not a concept, but must be done in practice. The garment industry is no longer the development of quantity and scale, but has changed into value driven and connotative development. No longer bigger, but stronger. So as to enhance our creativity and creativity.