Hang Bang Costumes: Vigorously Promote The Core Value Of The Brand

What is the fashion of next year's clothing? What kind of fabric will become the fashion trend? 2012 China International Silk Fair and China International Women's Wear Exhibition usher in an important event -- "2013-2014 autumn and winter China's chemical fiber fabric fashion trend static release."

Insiders pointed out that the release of fiber fashion trend is conducive to achieving better integration in all aspects of the industrial chain.

"Combining fashion trends with yarn, fabric, clothing and other downstream fashion trends is conducive to better play the overall advantages of the textile industry, so that China's textile industry's international competitive advantage is more obvious."

These people said.

Innovative order mode

"Now the labor cost is rising, intensive industrialization upgrading and pferring to third party countries.

But I think

It is difficult to make such a pfer in 30 years, which is determined by the large investment in the textile industry and the complicated matching process. "

Fang Shaobo, deputy general manager of international textile space, told reporters, but this also provided room for the textile industry to play.

Insiders say that every round

It is the beginning of a new round of scientific and technological competition in the world. The western countries have put forward the economic stimulus plan, and the world has entered an era of unprecedented innovation intensive and industrial revitalization.

Fang Shaobo said that as the most traditional textile industry, in the economic downturn today, the impact is undoubtedly enormous.

"As the world's largest producer of textile, the most complete and competitive textile and chemical fiber manufacturing industry, the development mode of chemical fiber and textile industry in the past mainly depends on quantity and price competition has been difficult to continue as the constraints of domestic factors, production costs and environmental pressures have increased."

Fang Shaobo said, but this provided them with new opportunities.

Fang Shaobo said that changing the order pattern of many clothing brands will reduce the purchasing cost of the fabric users by an average of more than 30%, and help member suppliers to increase their sales profits by an average of more than 100% and an annual growth rate of more than 30%. "This provides a sustainable development path for the traditional textile and chemical fiber industry."

Foreigners feel very rewarding.

At the matchmaking conference of women's clothing enterprises and distributors, they attracted more than 20 buyers and agents from all over the country and more than 80 dealers from 25 provinces and cities.

The docking conference has set up a comprehensive and diversified trading platform for enterprises and buyers and agents to meet the needs of enterprises to expand sales channels.

Mr. Gautam from India is the first time to attend the Silk Fair. He came to Hangzhou to do business soon.

Seeing a lot of fine silk products, he feels that he has gained a lot of money and is confident that he will cooperate with Chinese enterprises in the future.

The Lucia from Italy is interested in the traditional Chinese looms displayed in the exhibition.

As the organizer of the matchmaking conference, Mr. Zhang, the responsible person of China Women's wear net, said that their role is to build a bridge of cooperation.

"Beginning this year, the garment industry is going to reshuffle. The Chinese women's wear net is the traditional B2B platform. When we sign up online, we will pass the examination to select qualified enterprises to pull them to the line."

Mr. Zhang told reporters.

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Hangzhou women's clothing

Zheng Yuanqing, chairman of sea fashion, regretted not being able to catch the fashion show on the first floor.

But to participate in this docking, to achieve brand promotion is also worth it.

"Shanghai, Shenzhen and other places of brand promotion efforts are great, Hangzhou needs to be strengthened.

Hang Bang costumes take the middle and low end as the mainstream route, but in today's environment, there is no hope of goods and price competition. The goods are not as expensive as the expensive ones, and cheaper than Taobao.

Therefore, it is very necessary for the government to take the lead and join hands with the Hangzhou Apparel Association to promote the core value of the brand.

Zheng Yuanqing said.

"Silk Road" - a dynamic press conference on "Dali silk" trend was held recently.

As the project of the 2012 Silk Fair and women's wear exhibition, Dali silk has launched a fashion feast with its two major international high-end silk brands, Axelle de soie and as Cluny.

In recent years, although Dali silk has developed some industries such as culture and tourism, it has been making an extension of silk and silk culture from beginning to end.

With the rising cost of labor, raw materials and other costs, the profit margins of traditional manufacturing industries, especially textile intensive laborers, are getting lower and smaller. Production and operation are becoming more and more difficult. Some industry enterprises can not afford the temptation of other industries, narrow their production system and invest in many fields that are not related to silk, while some local enterprises in Hangzhou have chosen to stick to it.