Yi Wen Clothing Makes A Successful Man In All Directions.

Perseverance makes today's demeanour.

From university lecturers to salesmen in the mall, to the establishment of her Brand Company, she became an influential menswear business owner. Xia Hua built a brand with her persistence, self-confidence and unique management philosophy.

。

We should start from the beginning. In 1987, Xia Hua, 18 years old, was admitted to China University of Political Science and Law in the top three of Liaoning Province, and became a teacher after graduation.

In 1992, Xia Hua accepted the State Council's "coastal area economic development and legal system construction" subject, taking students out to investigate.

In the process of investigation, Xia Hua found that these private entrepreneurs have become the owners of huge wealth in a few years, while quite a few have not read books for years, and some have not even written their names clearly.

All this made Xia Hua shocked and let her begin to think about the way of life in the future.

After returning to school, Xia Hua resigned from China University of Political Science and Law and became familiar with his duties.

Sales start.

At the cost of several times less than other salesmen, she became a clothing salesman in a shopping mall in Xidan and began to accumulate before he started his own business.

Xia Hua's sales methods are unique, so that customers can pick them up and tell him which is more appropriate. With professional knowledge, Xia Hua's service has been recognized by customers and its sales performance has been rising.

In second months, she became a store manager for third months, and she contracted the shop by herself at a price of 300 thousand yuan a month.

Her first tweed colored suit not only broke the traditional gray and black suit, but also made the first pot of gold for her.

Initial success

Start thinking about creating your own brand.

In July 1994, "Yi Wen" was born.

12 years of development have made "Yi Wen" grow into "Beijing famous brand", "Beijing's ten fashion brands" and "the first China's most fashionable and influential brand".

Yi Wen's "killer weapon"

Beijing's high-end men's wear market is strong.

Although Yi Wen can rise suddenly and take a place in the changeable men's clothing market, Xia Hua gives such an answer: finding his own position and running it with emotion and culture.

"Yi Wen" is a successful man.

But "success" is not defined and measured in terms of money, status or wealth, but whether he has succeeded in playing every role in social life.

Yi Wen has also organized such activities as "my father, my mother, myself", "wandering in the air", "beauty in the wind and rain", "wasted" and "desire to be stuck in the throat", which has made the rapid growth of the Yiwen brand and made the follower of the brand more and more.

Xia Hua, who is good at moving and grasping customers with emotion, allows the company to send tens of thousands of guests to carefully prepared desserts and roses and write "Your forever lover - Yi Wen" card, so that men can also get warm care. On the important anniversary of customers' birthday and so on, Xia Hua will also let them get an unexpected "surprise".

Day after day, long term care and care, Yi Wen received a simple but precious promise: "I will wear the next word."

Yi Wen really landed and rooted in the hearts of customers.

Create a successful man in all directions

After the gradual development of the "Yi Wen" brand, Xia Hua also created the "NOTTINGHILL Notting Hill", a senior male urban leisure brand.

It provides young, fashionable, romantic, elegant and distinctive personal and functional dress solutions for the "wealth men" who are tired of just dressed life.

It enables modern men to release their mood, yearn for dreams and passions, experience life and enjoy happiness in a busy and tense state of work.

Kevin, Kelly, a top class men's suit brand that provides full range, personalized products and services for high-end people, is born.

Professional personal tailor-made, senior customer's lifelong designer tracking service, 24 hour VIP core service, all products' free life washing and maintenance, club style VIP management and senior housekeeping service, enable successful men to experience a noble and professional clothing business.

Xia Hua: my daughter is called Yiwen.

In men's world, few women like Xia Hua know them so well and make men's clothing brand so successful and creative.

Under the leadership of Xia Hua, Yiwen brand has been ranking the top of men's suits in Beijing for 5 consecutive years. It has gained considerable market share and good market influence. It has become a fashion brand supported by the Beijing government's "fashion capital".

Xia Hua was also named as one of the third influential entrepreneurs of Beijing in the ten influence of the people's economic life.

Her daughter is called Yi Wen.

Xia Hua's cultivation of "Yi Wen" brand is just like cultivating his daughter.

In her heart, "Yi Wen" is the same life as daughter.

It is with this special meaning that Xia Hua attaches great importance to and takes care of the growth of "Yi Wen".

From the cultivation of her personality, the increase of cultural appeal, and the narrowing of her distance from customers, Xia Hua takes every step of "Yi Wen" to go all the way, and makes full use of "Yi Wen" to show his personal charm.