Marketing Mode Of MI Su Mishion Menswear Brand

Since the reform and opening up in the last century, along with China's coastal area clothing industry Development. International brands such as BURBERRY, Calvin Klein, DOLCE & GABBANA have begun to look for production bases in China's coastal areas, and globalization has allocated manufacturing and processing links to China. These world-famous brands use China's cheap labor force to reduce manufacturing costs to a minimum, get a good profit, and also bring advanced manufacturing technology and quality management concepts to Chinese garment manufacturers. A large number of long-term men's clothing manufacturing enterprises which rely on OEM orders have accumulated rich funds and technology for international famous workers, and have begun to turn to the domestic market, creating brand names belonging to Chinese people, such as Li Lang, Qipai, Jin Ba, seven wolves, and so on. In recent years, with the rise of e-commerce, there are also foundry enterprises turning to the online market. Mi Su men's clothing is one of the foresight. With the popularity of online market, MI Su men's wear has begun to transform the OEM experience of international brands accumulated over the years into the competitiveness of the brand.

According to reporters, as a rising star Men's wear Brand name, Mi Su Expanding the distribution channels and supporting the development of online distributors are the most important ways to strengthen their brands and markets. Mi Su men's clothing is well supplied with fashionable and complete products. It manages the distribution supply chain with the ERP system of the leading industry distribution system provider and the one city's company. A key to update inventory, real-time synchronous inventory to avoid no empty hanging, the store shows that the stock warehouse has the corresponding number of goods. Distributors can achieve a key upload treasure, without Taobao assistant, a key to deliver the express number. The order warehouse delivers goods, the express number is uploaded to the store in real time automatically, the distributor does not need to inquire the logistics information to the headquarters, but is uploaded by the system operation directly to the store backstage. Advanced scientific system process operation, distribution as long as the pre-sale sales, other problems are all menswear men's clothing to deal with.

With the gradual increase of domestic market demand, the garment industry has brought an important development opportunity. Especially with the flourishing development of clothing online shopping market, clothing brand is paying more and more attention to the spirit of innovation and the development of independent brands. Clothing enterprises have entered the relatively advanced stage of sales culture from the initial stage of sales products, and have the idea of building an overall brand. Mi Su MI&SHION, after accumulating the stringent quality management experience for the international brand OEM, has trained an excellent men's wear design team with international vision. Young men and women who advocate freedom, yearn for freedom and pursue worthwhile and meaningful life design a series of fashion and avant-garde, sportswear. MI&SHION, like its youthful and vibrant designer team, represents enthusiasm and vitality, likes freedom and freedom, and yearns for meaningful life styles. It filters fashion and fashion in a systematic way, and uses different style ways to develop different selves, and seeks for varied and meaningful happiness in every corner of life.

In the general downturn of foreign trade business and the declining international orders, the traditional OEM enterprises began to choose their own brands, but they usually faced two difficulties: marketing and channels. The difficulty of marketing lies in the fact that the factory has no contact with domestic users and does not understand users, so marketing does not know where to start. The difficulty of self built channels is that it requires huge investment and is difficult to achieve results in the short term. The path of e-business seems to solve these two problems. On the one hand, the Internet can make users and products infinitely close. On the other hand, after many years of development, there are already mature platform channels such as Taobao, Jingdong, Dangdang and so on. As a foreign trade garment factory which has twenty years of international first-line brand, there are countless clothes that go all over the world from all kinds of brand logo, from the production workshop of MI Su to all parts of the world, but there is not any sign of MI Su, until the brand name of MI Su MI&SHION has been launched. I believe that with the excellent quality of products and the design style of the international trend, their online life will surely set an example for the latecomers.

According to Chen Weihong, director of MI ho distribution, MI Su men's clothing will vigorously recruit distributors in 2012, providing a worrying business opportunity for everyone who expects to enter the e-commerce industry. All distributors, MI Su, give price, after-sale and art support. Zero cost, zero risk, high return - no need to buy goods, a replacement, no worries, but can get the highest profit of 60%! Strong excellent marketing and planning team escort all the way, leading ideal people to realize their dreams.