Methods Of Clothing Store Management

Detailed classification is clear.

First, the preliminary division of key areas and non key regions is determined.

Attack area, followed by A, B, C classification of the terminal, in the classification of all factors should be considered, not only from the business area or the size of the flow of people to consider, but also consider the actual sales of each terminal to participate in the examination, for example, a pharmacy may have a large business area, but not necessarily our products will be able to sell well in the clothing store, for example, some clothing stores may mainly focus on medical insurance customers, of course, these factors are dynamic, there must be a phenomenon of classification inaccuracy, in the future operation should be adjusted at any time, but the premise is to identify the key points, in the early stage of operation can not be fully developed, and 80% of the sales volume must come from 20% of the target audience. Product emphasis

Template pulling star effect

The power of example is endless. Everyone needs a target, an object to learn, everyone to follow the example, everyone set an example, and good sales performance is a natural course.

In the early stage of development, according to the situation of key classification in the early stage, there are some terminals in terms of manpower and material resources.

Focus on support, from product display, terminal packaging, salesperson word of mouth, promotional activities, publicity and promotion of five aspects, in each region successfully set up a number of such five star shop.

In the process of building the star store, we should actively sum up experience and lessons, copy the successful mode, and extend it to other terminals. For example, we used to implement the word "winning the end of a sentence" and "terminal promotion product knowledge Handbook" which were implemented in Guangdong.

Mobilize the whole team to learn the model store, and the whole team form a model of "learning to help", thus promoting the work of the whole terminal.

Stratified advancement, caution and urgency

Tall buildings are never built in a day. They must not rush in the pursuit of speed.

The terminal work such as distribution, terminal display, terminal packaging, salesperson word of mouth, promotion and publicity must be promoted hierarchically. In negotiations with terminal clothing stores, we must pay attention to the work of every work, and we must take advantage of the opportunity and skillfully and quietly finish the work.

The difficulty of the inevitable work is definitely there, but as long as we work hard, we must pay for it.

Taking terminal packaging as an example, the packaging problem is unknowingly solved, and the cost issue does not even need to be addressed on the desktop.

Promotion of standard management mode

Based on the above contents and management methods, we should gradually explore a set of terminal standardized management mode suited to the characteristics of their own products in the process of practice, so as to enhance the overall market performance and the fast start of the new development market. The standardization includes job responsibilities, regular meeting system, business assessment standard, statistics adhered system and content, and the overall working mode.

Incentive policy is reasonable and effective.

The hierarchy demand theory tells us that human needs include basic material life satisfaction, the pursuit of higher material and spiritual living standards, self - ability, and the space for promotion.

Promotion personnel should also meet this demand.

As far as possible, a reasonable and effective incentive policy must be worked out before the terminal works.

The contents include bonus, promotion, notification award, general manager special award, development opportunity and training opportunity, so as to mobilize the enthusiasm of personnel at all levels.