Change Management Thought And Operate Clothing Stores

Whether it is the backwardness of the clothing store's operation mode and marketing strategy, or the backwardness of management means and operation mode, it is just a phenomenon. Behind this phenomenon, clothing operators are the first to be reflected Wrong ideas Is lagging behind.

　　 Thought does not evolve

"Building cars behind closed doors without leaving home" will soon be "extinguished". When China began its reform and opening up in 1978, the first slogan was "emancipate the mind". Why? Because human behavior is commanded by the brain, it is impossible to make qualitative changes in behavior without changing consciousness and upgrading ideas. That is to say, only when the mind takes the lead, will the behavior take the lead again. " Today in the 21st century, shoes and clothing products have evolved from basic warmth and protection functions to fashion, personality, brand, trend and many other factors at the same time. When consumers choose products, they also begin to care about the price and quality of products, and expand to care about the brand and style of products at the same time. The footwear and clothing retail industry is also classified as "fashion industry". The transformation in essence, in fact, puts forward new requirements for the form of shoes and clothing sales; In this new business competition environment, those shoe and clothing dealers who do not change their ideas and upgrade their concepts begin to become difficult, so they cry out: "Business is getting harder and harder every day, and every day is getting harder".

So, how can we keep our thoughts in step with the times and keep our ideas ahead of our rivals? In this article, I will introduce a "simple, practical and effective" method to all clothing dealers:

"More business trips, more visits, more visits, more walks." First, think about a question: if there are two twin brothers who have the same thinking mode and similar behavior style, on the same day when they are 18 years old, their brother is put in prison, and their brother studies in Europe and the United States, five years later, do you think their thinking mode and behavior will be the same?

Many clothes distributor In addition to going to the place where the manufacturer or general agent is located twice a year for the order meeting, we will never visit, investigate and study at our own expense. Even if there is an order meeting, try to go and return as soon as possible, or even go early and return late. There are only two reasons: first, fear of delaying business. 2、 Fear of spending money. Over time, they knew little about the outside world except where they lived. "A way out" means that there will be a "way out" only after "going out". This kind of working habit of "not going out after death, resolutely not going on business trips, and not communicating with each other after old age" is just like the younger brother who was put in prison. In a few years, "frogs in the well, making cars behind closed doors, and blind people looking for an elephant" will be the inevitable result. How can we manage the footwear and clothing sales, which is called "fashion industry", under such a thinking? There is an old saying that "seeing more and knowing more". In this word, "seeing more" comes first and "knowing more" comes last, which means that your knowledge will be rich and profound only when you see more. Similarly, words like "shocking" and "seeing is better than hearing" also mean that only when you see some scenes in person can your thoughts be truly baptized and shocked. Therefore, as a "fashionable" management Those with better conditions should visit Europe, America, Japan and South Korea regularly every year, and those with ordinary conditions should also visit Hong Kong or Shanghai several times. The brands, styles, colors, window displays and store decoration in those places represent the highest level in the world and China today. Although doing so will increase a lot of expenses, it is not a waste, but an investment, As long as you stick to it for a long time for a few years, your thinking will keep pace with the times, your ideas will be reborn, and your business will stand out.

If you want to surpass your competitors, if you want to Clothing business If you are thriving, please choose the working method of "more business trips, more visits, more visits and more walks". Because, only those who dare to go out can meet with more knowledge and breadth, and seeing more knowledge and breadth also strengthens courage and mind. A person with courage and breadth of mind can create a greater cause.