Autumn Clothing Quietly Listing, Price Decline Basically Back To "Two Years Ago"

"A rain and a cold", the continuous rain makes the temperature fluctuate, except for a variety of low discount summer wear.

Also began to put shelves.

The reporter noted that the brand coverage of the new autumn mounted shelves has reached over 70%.

However, the price of new autumn clothing fell for the first time this year, after a sharp fall in cotton prices in the first half of the year.

Market

10 days in advance

Medium well

"This is the latest autumn style, just on the shelves."

Yesterday, reporters visited several shopping malls in Beijing, and found that besides the summer wear at the stage of unloading, salesmen began selling new autumn clothes to customers.

In the East Xintiandi, Chongwenmen new world, Xidan Joy City, Xinhua Department store and other shopping malls, almost all the big brands have put the new autumn clothes on the shelves and hang them in the prominent position of the store.

Reporters in H&M, ZARA, Europe, ONLY, MANGO and other brand shops saw thin, long sleeved sweaters, long sleeved coats, knitted sweaters and other autumn clothes on models. The discount summer wear was concentrated in another area for the public to choose.

"The first time this year is about 10 days ahead of last year, and now every week there will be a new autumn suit.

Now almost all of the autumn clothes are on the new model.

A brand official told reporters.

After a round of shopping in the mall, a rough estimate was made. At present, the new autumn clothing market has covered more than 70% brands.

According to the person in charge of the shopping mall, at present, all the stores in order to seize the opportunity, put some new autumn clothes on the shelves in advance. Once the new sales volume is opened, they will enter a large number of listing period.

Judging from the style of autumn clothes listed today, the new type of autumn is mainly made of thin fabrics such as hemp and cotton, which is conducive to the summer and autumn pitional season and is also conducive to sales.

The head of a shopping mall said that the time of the autumn market is now advancing ahead of time. Besides being influenced by the climate, some brands continue to integrate with international practices.

In addition, summer is relatively long and autumn is relatively short, early autumn festival, mixed with summer clothing helps elongate autumn sales cycle.

Price

The first decline occurred two years ago.

This autumn's new products are listed ahead of schedule, but prices haven't risen at all.

Reporters noted that the price of new autumn clothing is mainly concentrated at around three hundred or four hundred yuan, including a slightly thicker coat, and the price is only about 500 yuan, which is much cheaper than last autumn's starting price of 600 yuan.

This year, there has not been a scary price of four figures in the casually carrying a coat like last year.

In many mall cabinet reporters, compared to last year, the year before the soaring prices, this year, the newly listed autumn clothing prices have been significantly lower than last year.

In addition, reporters from a number of brands to participate in the autumn winter clothing orders will be obtained from the comparative data show that the next winter clothing market has not been increased because of the thickening of fabric, also fell, or about 10%.

In fact, in the past two years, the price of autumn wear has been keeping at least 10% of the price per year. The price of autumn clothing has dropped unexpectedly this year, falling to about 5%-10%.

If so, the price of autumn clothes has basically returned to the level of two years ago.

Cause analysis

Cotton prices fall into the main reason for autumn clothing prices

"Mainly in the first half of the year.

Caused by. "

For the first fall in autumn clothing prices, some garment factories in Guangzhou have come to the conclusion.

It is understood that the overall price of clothing declined this year, which is directly related to the collapse of cotton prices.

Since the beginning of this year, cotton purchasing prices have declined all over the country, coupled with the impact of the whole economic environment, garment manufacturers have not dared to mention price increases.

In October 2010, cotton prices sang triumphant all the way. By March 2011, domestic cotton prices had exceeded 30000 yuan / ton mark, reaching the highest level in ten years.

At that time, people in the industry predicted that the rise in cotton prices would directly lead to a rise in autumn winter clothing prices in 2011.

However, cotton prices began to decline all the way, and by October 2011 they had dropped to below 20000 yuan / ton.

In the first half of 2012, cotton prices continued to decline, from 20000 yuan / ton continued to decline, to June 30th, cotton prices in 18500 yuan / ton, domestic and foreign cotton price difference is about 4000 yuan / ton.

At this price, cotton prices have fallen by 39% over the past year or so since March 2011.

Fashion trend

Exaggerated colors become popular.

The autumn winter wear in 2012 was dominated by the new products of the four fashion week, and the luxury brands were inclined to decorism.

Fur and exaggerated contour constitute the fashion trend of autumn wear in 2012.

In the autumn and winter of 2012, the conspicuous colors will become the main brands of all brands, and designers will also love this season.

Reporters noted that this autumn and winter, the purple, red, and golden conspicuous colors appeared on the T stage of the four fashion week.

The romantic purple is also amazing.

Purple is a romantic color and attractive mystery.

The designers are mainly based on purple, creating the feeling of ice beauty, supplemented by other colors, making the visual effect richer.

Elegant and generous design, with noble purple, romantic is hopeless.

Market extension

Preventing excessive inventory

Brands lower prices

For more than ten years, the director of clothing in Guangzhou, Fushun, told reporters that the production cycle of garments is at least half a year.

Therefore, the sale of autumn clothes on the market was mainly made last year and early this year, when cotton prices fell down.

In fact, at this time last year, reporters interviewed the factory on the price of autumn clothes.

At that time, he was also very upset. Because of the high cotton price in the first year, the price of autumn clothes was soaring all the way, up to more than 20%, and the inventory was already high.

After a year's fall, the price of autumn clothing has gone down sharply last year. Due to the decline of the climate, cotton prices and the serious decline in clothing exports caused by the European economic crisis, the cost of autumn production in factories has dropped sharply.

In addition, the brand has to lower prices to ensure that the sale of autumn clothing this year, so that there will not be a large backlog of autumn last year.

Winter wear price will be

Reporters learned that more than autumn clothing prices fell, the industry is expected, by last year's large number of garment factories and brand inventory backlog, export volume reduction, this winter clothing prices will continue to decline.

"Last winter was very cold, and the Spring Festival came early. We also had a lot of winter clothes."

The owner of a garment factory in Guangzhou told reporters that they produced 35 million yuan worth of down coats last year, but because of the weather, there are still about 20000000 yuan in the warehouse.

It is reported that because of fashion trends, capital circulation and other reasons, clothing storage time is up to a year.

"The tight financial funds of garment enterprises this year is an indisputable fact. High storage has taken up a lot of financial capital, leading to a sharp rise in financial costs."

The person in charge told reporters.

Reporters learned that in 2011, many well-known domestic garment enterprises performance decline, are caused by the sharp rise in inventory.

Data show that Lining group last year, the stock amount of 1 billion 133 million yuan, an increase of 40.57% over the same period, such as fan Ke Cheng, Hai Lan home, Semir and other well-known enterprises have similar problems.

Last year, after nearly a year's de stocking, its inventory balance remained as high as 2 billion 560 million yuan.

This year, most of the high priced cotton is basically digested during the production of spring and summer clothing, and the cost of winter clothing has fallen by 40%.

Coupled with the rise in prices, the 2011 backlog of autumn and winter stock needs to be digested in this autumn and winter season. Therefore, insiders predict that the price of winter clothing will continue to fall this year, and the price reduction is expected to exceed 10%.

For the forecast of spring price reduction next year, the Secretary General of Beijing garment and Textile Industry Association told reporters in the morning that even if the price of raw materials and cotton fell, it still belonged to high and low prices, and the cost of manpower and pportation was variable. Therefore, it is not yet clear whether the price of spring clothes will be reduced next year, but the possibility of reducing prices will not be ruled out.