Children'S Shoes, Shoes And Clothing Brand Wise Choice, E-Commerce Is The Bright Road.

Actually, for children's clothing.

Industry, the biggest obstacle is not the product development or brand building, but the relative segmentation and fragmentation of the market. If the traditional physical channels are established, the sales scale will not match the channel construction cost. On the one hand, the profit margins of the products can not support the channel cost. On the other hand, the sales scale of the products is difficult to support the cost of channel construction.

Therefore, it will bring enormous pressure and risk to the development of children's shoes brand.

But considering the two dimensions of the development of domestic e-commerce and the core users of the Internet, it is an ideal choice to achieve the brand building and sales of children's shoes by means of e-commerce.

Through e-commerce, children's shoes brand building and product sales have the following advantages:

The channel cost is relatively low and the risk is relatively controllable.

Through the current mainstream e-commerce platform to build children's shoes flagship store, its cost is lower and controllable than that of offline stores. Moreover, online user groups and children's shoes have a higher consumption group occasion, which can more effectively carry out product sales.

Consumers with wide coverage and effective fragmentation.

Because the radiation radius of traditional physical stores is limited, it is difficult to form a scale market in a certain area.

But the network channel has broken through the space restriction, a network shop can effectively cover the national market, the aggregate fragmented market constitutes the scale market.

The development rhythm of goods can be controlled and inventory risk reduced.

If we build traditional sales channels, it is unavoidable to store goods and stock.

By means of electronic commerce, on the one hand, reduce the actual product distribution and reduce unnecessary inventory.

On the other hand, we can timely adjust product development and market corresponding products according to the actual sales situation of products, minimize inventory and minimize risks and control.

Effective integration of product sales and brand building.

By means of e-commerce, we can achieve product sales on the one hand, build brands on the one hand, and adjust the investment and planning of brand marketing in time according to the sales situation of products.

In order to avoid the cost and risk caused by the low sales conversion rate of high brand marketing communication and the lag of the lag of advertising effect under the traditional channel mode.