The Success Of Lu Wenlong, Chairman Of The Company

After the financial crisis, the economies of many developed countries in Europe and the United States have been hit hard, and these countries are China's traditional textile export sites.

The export market of the textile industry suffered a heavy blow.

Under such circumstances, the pfer of overseas markets has become a top priority for many textile enterprises.

It is in this case that the export oriented Oriente decided to carry out the strategic shift and pform the entire enterprise from the export oriented enterprise to the domestic market enterprise, and shift the market focus from overseas to the domestic market.

After careful analysis of the current situation and market prospects, we will take the sales of domestic finished curtains as the breakthrough point, and make use of the famous brand and resources advantages of the "brand" in the domestic market to promote "domestic".

"Brand curtain shop and brand sales area, start the" thousand shop project ".

Using six unique advantages such as its unique product design, stable product quality, professional space design, unified display design, fast logistics and pportation, and first-class customer service, the company has differentiated operation with the couple shop and workshop curtain shop in the domestic market, innovating business mode and controlling sales channels.

"Who controls?

Who controls the brand? "

Lu Wenlong, chairman of the company, Ltd.

The target customers of the "brand" shop of the "Constance" curtains are positioned as urban white-collar workers and social successful personas, providing a personalized and experiential service for them, so as to satisfy the pursuit of quality, brand and taste of these people.

The product style of "curtains" is positioned to provide a romantic, nostalgic and leisurely way of life and return to the essence of life.

The brand goal is to create an internationally famous fabric brand, create the most valuable business model in the world, and lead the new idea of urban life.

In order to "thousand shop project", Otas has made a series of preparations.

High-end stores for high-end customers must have high-end products.

The development of product development from a single decorative fabric to the development and design of functional and environment-friendly fabrics has been made by a huge investment in product innovation.

It has more than 20 appearance patents, 2 invention patents and 2 utility models patent applications.

"At present, Otas is developing anti UV, formaldehyde absorbing and aromatic type.

To make products healthier and more environmentally friendly.

Lu Wenlong confided.

Meanwhile, Otas has launched the store manager plan.

At present, Otas has worked with the Chinese Academy of fine arts, Zhejiang Sci-Tech University and vocational high schools in Yuhang. The school trains designers and managers according to the requirements of enterprises, and provides internship opportunities and jobs for enterprises.

Otas's expansion plan is very pragmatic. At present, Otas has opened its first store in downtown Hangzhou.

In 2012, it will be deployed in Beijing, Shanghai, Nanjing, Guangzhou and other cities.

Within 10 years, Otas's stores will blossom all over the country.

He intends to set up a sales company, mainly domestic franchised stores, and the franchised stores will take joint stock cooperation. The franchisees need to invest or provide venues or sales channels to cooperate. This improves the threshold of the partners and realizes the risk sharing.

While committed to developing exclusive stores, Otas looks at the needs of wealthy people for high-end soft living.

Through market research and analysis of the top 500 enterprises in the world, he decided to use his resources and advantages to establish a separate business brand management company, integrate international resources, and build a high-end home furnishing home with modern urban life concept. It integrates software sofas, bed products, curtains, tablecloths, bathroom products, wallpaper, carpet, lamps and lanterns, decorative paintings and indoor decorations. It provides consumers with a comprehensive, high-quality and personalized lifestyle and improves the quality of life of modern urban residents.

In terms of design style, Otas also changed the "American Rural design route" which lasted for more than 10 years. As the market in the future is more in China, Otas's design style has changed accordingly, aiming to form a more popular style in the domestic market.

"The software store is different from other stores. It sells a lifestyle."

Lu Wenlong talked about soft home stores, and he couldn't help but feel confident.

He said that Otas will not sell products in the future, but also concepts and services.

With the improvement of people's living standard, the concept of holistic home has gradually become popular among the people. In the plan of atten, in the next ten years, there will be 8~10 high-end whole soft furnishing home living centers in the first tier cities in China.

In the vision of the company, the high-end software home store will echo the characteristics of the "big home" era, implement the integrated marketing mode, and assemble all kinds of top products: sofa, carpet, table lamp...

Taking the home textile products produced by the company itself as the main player, home textile enterprises and famous designers both home and abroad are making various home styles.

The company is inviting famous designers in Italy to create various home styles of naturalism and classicism.

Let consumers choose independently. If consumers like some style design, they can move everything back home.