Shanghai Textile Wants To Acquire International Luxury Brands And Develop Fashion Industry.

The strategic layout of the industry is basically completed. "The main consideration is to acquire the second tier brand of Italy and France".

"Although Korean Buyers Want to buy Prolivon for more than 50 million yuan this year, many people feel that Prolivon is a bit like Italy menswear brand Zegna.

But Shanghai spinning control decided to do it by itself.

"We have aimed at international luxury brands, mainly considering the acquisition of brands in Italy and France."

Wang Jinqiu, deputy general manager of Shanghai textile fashion industry development Co., Ltd. (hereinafter referred to as "Shang Fang fashion"), revealed in July 3rd at Shanghai textile fashion industry press conference.

Shanghai textile fashion industry development Co., Ltd. is a wholly owned subsidiary of Shanghai textile (Group) Co., Ltd., founded in 2010, and is committed to improving the layout of the group's fashion industry.

Wang Jinqiu said yesterday that luxury brands such as LV and Hermes have been widely known, but other second line brands need to push their hands.

Therefore, the scope of the acquisition will mainly consider the international second-line brand.

It is reported that Shanghai textile started the construction of high-end clothing brand Prolivon in 2009, and now there are 6 stores.

Wang Jinqiu said, "Zhu Yong, President of Shanghai textile (Group) Co., Ltd. loved Prolivon very much and wore Prolivon clothes to many important meetings."

Wang Jinqiu said that although Korean Buyers Want to buy Prolivon for more than 50 million yuan this year, many people feel that Prolivon is a bit like Italy menswear brand Zegna (Zegna).

But Shanghai spinning control decided to do it by itself.

Autonomous high-end

Brand building is only a small part of the fashion industry chain layout.

Shang textile fashion also announced yesterday that its subordinate "Shanghai international fashion center" has been put into operation.

The Shanghai international fashion center has been pformed from the original seventeenth cotton textile mill. The goal is to create the largest fashion experience platform in Asia.

It is reported that the center has been undertaking high-end fashion activities such as the closing ceremony of Shanghai fashion week and Huayi night in the trial operation stage.

Zhao Changzheng, general manager of Shang textile fashion, told the Morning Post reporter that the Shanghai international fashion center has invested about 1 billion yuan. Now it is better than expected, and it is expected to achieve sales of 50 million yuan in the year.

At the same time, Shang textile fashion announced yesterday that with the unveiling of Shanghai international fashion center, the strategic layout of Shanghai's fashion industry has been basically completed.

Shanghai textile also released the strategic layout of the brand park on the same day, which has four brands, six platforms and 11 professional companies.

Among them, the four brands are M50 fashion culture brand, Shang street LOFT fashion design brand, Shanghai international design exchange center fashion design brand and Shanghai international fashion center fashion experience brand.

It is reported that the four major brand Parks under the jurisdiction of 13 cultural and creative parks, with a total construction area of nearly 600 thousand square meters.

Zhao Changzheng said that fashion is the core of the fashion industry, and the textile and fashion industry in Shanghai will eventually return to the core business of the textile industry.

At present, the fashion industry not only promotes the upgrading of textile brand, but also promotes the export agency business of Shanghai textile.

It is reported that the fashion industry has ranked one of the three core businesses of Shanghai's textile industry. Zhao Changzheng said, "I hope that" 12th Five-Year will become a pillar industry of Shanghai's textile industry ".

Zhao Changzheng said that the development of fashion industry is still in its infancy. He heard that Jahwa recently proposed a plan to create a fashion industry group.

There are good signs of development.