Chen Yao Hand In Hand Adidas, Micro-Blog Queen Cheng Quanxin Spokesperson

　　 Adidas Invite famous actors Chen Yao As a spokesperson for Adidas sports performance training series. Globally, Adidas has joined hands with a number of top athletes and outstanding women to interpret the brand spirit of "all-out effort". The choice of Chen Yao endorsement is also the embodiment of Adidas's global brand strategy in China.

"We are very pleased to invite Chen Yao as spokesperson for Adidas Adidas training series," said Mr. Jens Meyer, vice president of sports performance. She is not only a healthy, straightforward, energetic woman, but also very keen on sports, which is very compatible with Adidas's "all in all" brand image. We also hope to infect more through Chen Yao. Young women Let them stimulate the energy of positive self confidence in sports and carry out happiness with Adidas. "

In this regard, some industry insiders said that Chen Yao endorsed Adidas, which has two meanings: first, it aims to enhance women's attention to sports and sales of female categories; second, it can be regarded as Adidas's emphasis on new media marketing, which is closely related to the commercial value of Chen Yao micro-blog.