Women'S Heart Autumn Winter New Underwear Conference

　　 Women's heart autumn winter new underwear Conference

With the rapid development of global women's industry and the upgrading of consumption, underwear, as a necessities of women's life, has great market potential in China. With the help of the international trend, China's underwear industry is developing into a "fast lane" at this stage.

It is reported that this new product conference site is unusually hot, attracting thousands of dealers and guests from all over the country to participate in the event, and set the record of prehistoric orders. Apart from displaying new products in autumn and winter, the conference also announced the latest brand strategy blueprint for women's hearts, and injected fresh blood into the brand's long-term development.

Zheng Yaoying, chairman of the women's heart, said in an interview that foreign clothing is developing rapidly. Whether it is fashion trend or product category update speed, it leads the world and leads China. Although China's underwear market is showing a good development trend at present, there are still many defects in the market structure such as homogenization, low concentration and fragmented development. How to realize diversification and branding will become a problem that must be considered in the future development.

Women's heart autumn winter new underwear Conference

It is understood that after nine years of heart and soul, women's hearts have established more than 1200 brand chain stores in 160 cities across the country. As the leading brand of China's popular underwear, it has broken through the brand concept of lingerie brand under the management concept of "implementing brand chain strategy and joining hands in keeping pace with the times", and has launched a brand upsurge of local underwear. With the perfect after-sales service system, women's hearts have built a strong reputation matrix, leading the forefront of the domestic industry. They also follow the international trend with the open and pragmatic spirit of innovation. They are committed to research and develop the unique underwear products with unique oriental flavor, and even invite Fan Bingbing, the queen of fashion, as her spokesperson to jointly interpret the fashionable charm of perfect women.

　　　　 Women's heart autumn winter new underwear Conference

This women's heart and Autumn New Winter Conference is centered around the idea of "6 times comfort and 80 million women's choice". It mainly displays 300 new products, such as bra, household clothes, thermal clothing and trousers. It has maintained a good standard in manufacturing, and has taken the lead in combining the prevailing international and overseas charm in the design style to create the most oriental charm of "women's boudoir". More noteworthy is that at the meeting, women's heart and the major dealers and guests attending the meeting discussed their 2012 brand strategy together. The leaders of women's hearts said: "starting this year, we will enter a brand new period of development. On the basis of adhering to the original franchise mode, we will accelerate R & D to meet the huge demand and improve the affinity and specialization to enrich the brand capital. In the next 5 years, we will continue to move forward steadily and develop for the "comfort underwear leadership brand." for this new autumn and winter new conference, many dealers agree on the quality of women's products and the strategy of enlightened innovation.

Some industry professionals say that in the face of huge changes in consumer demand, product cycle shortening is inevitable. R & D, investment, sale and elimination are the main reasons for the underwear industry to enter the fast lane. The women's heart is taking the lead in the market with a unique eyesight. It has accumulated a lot in the rich brand strength, and has developed and launched new products in autumn and winter to surpass the speed of peers.