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The World Strategy Of Large Storage Clothing Brand

2012/4/13 10:32:00 55

From Japan's clothing store brand [UNIQLO], in recent years has been expanding its sales territory to all parts of the world.

After New York, Paris and London, there are countless guesses where UNIQLO will take the next target.

Japanese storage clothing brand [UNIQLO]

In Japan, [UNIQLO] started the fashion of selling clothing in hypermarkets, and caused a good response.

Limited and GAP brands in the United States are examples of UNIQLO learning.

In 1991, UNIQLO began to conceive of 1000 branches to realize the chain plan of UNIQLO, and to strive to establish the most suitable business mode for consumers.

Idea

Up to now, UNIQLO has only more than 600 shops on the mainland.

Recently, the United States chief executive of UNIQLO

Operation Officer

It is said that in the second half of 2012, UNIQLO will launch a super shop with an area of 29000 square feet, which is located near Union Square, 111 Powell street, San Francisco.

I believe friends in San Francisco are also looking forward to the arrival of the "parity king". Let's wait and see.

Favorite popular brand [UNIQLO]

UNIQLO's world expansion plan will not stop here, chief of the United States.

Operate

Officials mentioned that UNIQLO will continue to build shops in Boston, Chicago and New Jersey in the future.

There has been a long rumor that H&M will launch luxury brands, probably a pre - market preheating of new brands, and, after a period of public opinion, the Hennes&Mauritz group has announced that they are about to launch new chains in 2013 and expand their production lines.

Recently, H&M has already registered a brand for the new brand, which makes everyone's eyes still blurred.

brand

It was eventually named "&Other Stories".

H&M storefront

Karl-JohanPersson, chief executive of H&M group, said that like the COS brand, the new brand store will operate independently and complement other brands of the group to meet different needs.

consumption

Group needs.

H&M 2012 men's clothing in spring and summer

Persson also mentioned that it is confident of the potential of the new brand. At the same time, it will further strengthen its work attitude so as to present a brand new image to the customers.