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Nagoya Gifu Dress Enterprises Intensify Development Of Chinese Market

2012/4/1 8:32:00 13

To make up for the depressed state of the domestic consumer market,

Japan

Clothing manufacturers once again aimed at the Chinese market.

The clothing manufacturers in Nagoya and Gifu are stepping up their efforts to open up the Chinese market. Since April 2012, apart from the island village which has opened shop in Shanghai, Japanese monopoly chains and hypermarkets will be stationed in Shanghai, and Japanese goods in China are expected to grow further.

Previously, clothing manufacturers in Nagoya and Gifu have launched sales activities in China through the sales mode of direct outlets and agencies.

But in addition to Rio Yokoyama and other individual companies that sell children's clothing in department stores, most of the other companies ended up failing and had to withdraw from the Chinese market.

retail

Lack of experience and difficulties in the recovery of goods sold are important factors for the failure of Japanese enterprises in China.

But since last year, the development strategy of Japanese Monopoly chain stores has achieved some success.

Island village has launched a series of shop development plans, and negotiations with agents have gradually entered formal.

Sales of SUNRALLY GROUP in mainland China last year were about 10 million yen; Dan Yu had sales of about 50 million yen (including Hongkong, China), and Japanese products such as women's wear and baby clothes were about more than 100 million yen.

Although sales of Takihyo and other companies are few, they say they will double this year.

But for foreign companies, even the most watched China.

For the domestic market

There are also high cost problems in the market.

According to China's relevant standards, the demand for foreign goods sold in China is accepted by GB national standard.

The implementation of this regulation is exceptionally strict, and there are many cases of foreign production retailers being banned.

For example, according to the regulations of GB, China has strict standards for formaldehyde and azo dyes in clothing, and the cost of each 2000~3000 species is 2000~3000 yuan, which is too expensive for Japanese enterprises to sell 10 pieces of ~20 products. These enterprises are often women's clothing enterprises of many varieties and sizes. So most Japanese apparel enterprises have stipulated at least 500 sales requirements for each variety.

Generally speaking, it is not easy for Japanese enterprises to take root in China.

But the chairman of the village company said optimistically that the overall cost of Japanese products entering China will indeed increase, but the impact on the price of each commodity is not great.

Most Japanese companies have also expressed their optimism about the Chinese market. In addition to dealing with the GB problem, future Japanese enterprises will continue to increase personnel training and strive to become bigger and stronger enterprises in China.