Experts Interpret The Subtle Relationship Between Traditional Marketing And Electric Business In Shoe Market

Some people say that with the rapid development of e-commerce, traditional enterprises will go downhill or even be destroyed. But in fact footwear industry In recent years, Lining, XTEP, Anta and other regions have achieved substantial growth in turnover, which seems contradictory, but the existence is reasonable. But in today's business, the traditional business has increased substantially. Why do you say this is?

In this regard, many industry observers and e-commerce practitioners published their own views and views through the Internet.

　　 Ye Da Gang

China enterprise information CEO

E-commerce is just a way of selling products to traditional industries, and does not stifle traditional industries, because after all, it is sold or manufactured goods, but it is a blow to dealers. E-commerce is a beachhead. business Model, whose speed is fast, who has the ability to take the lead, may achieve a small part of success, and create most of the fall.

　　 Wang Ke Jiang

Search engine expert

The electricity supplier can not only promote the brand of traditional industries, but also promote the quality and service taste of traditional industries. If traditional industries want to transform sales through the Internet, they must achieve quality, service and technological innovation. Only in this way can we constantly word-of-mouth and transform into brand effect.

　　 Zong Ning

Investment strategy director

It is only possible that the electric business is destroyed by traditional enterprises, and traditional enterprises are hard to get rid of by the electricity providers. It is like saying that the authors will not be killed by pirate dealers, though there are certain channels to squeeze them out. However, the traditional industrial chain and cost control are actually advantages. If the traditional electricity providers enter the electricity market, the impact will be greater, because the threshold of electricity providers is not high after all.

　　 Song an min

Commentator

tradition enterprise Following the principle of diminishing marginal utility, under this mode, when the marginal cost increases to a critical value, economic benefits begin to slide. The Internet economy represented by electricity supplier is just the opposite. He follows the principle of diminishing marginal cost, which can solve this problem well. Personally, it is believed that the combination of two swords should be consolidated under the traditional mode and the online business is eroded by e-commerce.

　　 Wei hung Xiao

Real name network marketing

E-commerce has many advantages compared with traditional business, but there are many disadvantages. First, integrity. Second, customers can not directly touch goods. Third, can not immediately receive the goods purchased. Fourth, payment problems. Fifth, many people, especially older people are not familiar with it or can not accept it. All of these are the disadvantages of e-commerce, and these are the advantages of traditional business. Therefore, it is unrealistic for e-commerce to completely replace the traditional mode of production that has existed for thousands of years in the short run. E-commerce is only a good complement and extension of traditional business.

　　 dredging machine

Net friend

E-commerce is the remedy of traditional channels, especially the cost and speed generated by the way of its network transmission is more accepted by many small and medium-sized enterprises than the traditional way. Therefore, I personally think that it is very worth promoting, but actually, Electronic Commerce The competition is also fierce. If we do not study well and devote energy to it, we may get nothing to do with it. So in this way of thinking, we will launch a new mode of traditional + e-commerce this year.

　　 Hu Zong Ze

Real name network marketing

Traditional marketing has the advantage of traditional marketing, and network marketing has the advantage of network marketing. Besides, there are still some restrictions on network marketing, for example, computers and Internet access.