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GUCCI Accused Guess Of Plagiarizing &Nbsp; The Weary Plagiarism Of Fashion Circles.

2012/3/20 8:48:00 23

As early as 2009, Gucci filed a complaint against Guess to court, claiming that Guess had a series of red and green stripes and double G signs that were completely copying their styles, and Guess was consciously "Gucci" its own products, and the purses, belts, shoes and other products sold were all duplication or imitation of Gucci design.

Gucci

Agent Niccolo Moschini says that although Gucci agrees with the law that allows designers to be inspired by the work of others, the law does not allow counterfeiting and repeated illegal use of the creation, investment and goodwill of the third party.

He added: "Guess's behavior has caused many in the world.

market

The confusion of consumers has caused damage to the operation of Gucci and its well-known reputation for creating high-quality products.

The GUCCI side said that Guess and other defendants should be compensated for their losses of $26 million. They estimate that the total profits earned by Guess have exceeded $98 million.

Judge Shila shindrin said that GUCCI could sue Guess for its 4 designs, including red and green stripes, logo emblem, unique style square G and 4 bite letters G.

Red Shoe

Fight Louboutin lose YSL brand plagiarism

Almost every new product has a brand or designer standing up and shouting that he has been plagiarized.

The famous case is: LV (micro-blog) once moved the nurses' clothes on the famous oil paintings to the design, and GUCCI turned the clothes upside down and down one color into "original".

2009 autumn winter men's week: Giorgio Armani blames Dolce&Gabbana

One season's design; the black handbag of D&G 2011/12 autumn and winter show is recognized as Chanel's 2008 evening dress bag; Just Cavalli 2011/12 autumn winter show, a camel fur suit is almost identical with that of 1971's "VOGUE" magazine; Stella McCartney's woolen coat introduced in the new autumn winter women's wear comes out of the MAX MARA 1981 design; moreover, the spring dress of the Vietnamese is very similar to the design of 1985, and it also accused her of completely copying its design two years ago and last season; and the famous red shoe brand, accusing him of copying his red shoe design. A diamond mittens on the show is copied on itself.

In fact, for many luxury brands, they are lawsuits.

We have repeatedly seen news about big names filing a lawsuit against a plagiarism party.

But strangely enough, the plagiarism of the fashion circle seems to have not been regarded as "crime". Most of the plagiarism cases are ignored, even if they are resorted to by law, they can not be solved.

Why is that?

Phenomenon analysis:

Viewpoint 1: why is plagiarism hard to decide?

Because of the particularity of fashion design, the crime of plagiarism has been difficult to define. Copyright protection law has not been implemented in the fashion industry, and the probability of winning the plaintiff can be called "unprecedented."

But there are exceptions to everything.

In 1994, the French court sentenced Ralph Lauren to plagiarize the Yves Saint Laurent style distinctive tuxedo and compensate it for $383 thousand.

"However, no country's copyright law will bring the specific design, cutting, fabric and appearance of fashion into the protection of copyright law. The protection of brand names, floral ornaments and a small number of unique materials is generally protected."

An agent in the international fashion brand industry said.

Point two: it is difficult to apply for patents in season.

At the same time, there is also a view that clothing is a seasonal commodity, and it is impossible for every garment to apply for patent.

Even if the cost is not considered, the patent will be worthless after the patent application is over.

Among the lawsuits brought to plagiarism, luxury giants found that hundreds of thousands of fines were more comforting than the "consolation prize" compared to millions of tens of millions of revenue and plagiarism damages.

Point three: plagiarism promotes sales

However, some people hold affirmative views on plagiarism.

David Levine, an economics professor at University of Washington, said plagiarism has brought the trend, and the tide has promoted sales.

In his view, plagiarism is the engine of fashion circulation.

He opposed copyright enforcement for fashion design because "copyright will kill the trend."

"I don't care if my work is plagiarized," says a new designer who works in fast fashion brand.

Almost all designers draw lessons from their works to discover new inspirations.

If others copy me, I will feel that I have done a good job, but I also believe that plagiarism can not surpass my original.

Xiaobian: the trend of fashion is a cycle.

In fashion circles, plagiarism is not regarded as a shameful act but rather as an engine for fashion recycling.

No successively, no plagiarism, designers may say, "it's just an inspiration to hit the same element."

Perhaps this is a debate with no answers.

But in the fashion world, the way forward is unavoidable and tortuous. Compared with the pioneers, what they need most is to move forward and keep moving forward.

Most people understand this and hold their breath, while others need to make persistent efforts.

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