The Exhibition Not Only Sells Clothing, But Also Shows The Brand Image.

On the afternoon of March 18th, the 2012 Dongguan Humen costumes (Wuhan) exhibition hall, which lasted for 4 days, was successfully concluded at the Wuhan International Expo Center A1 hall. The exhibition attracted about 15 thousand professional visitors to visit. Compared with the previous two exhibitions, it seems to lack strong support.

While Humen and Wuhan believe that "exhibition costumes are not for sale", the exhibition fair has "many successful" projects to support the upgrading of the garment industry and many other "bright spots". It will help Humen clothing aim at an annual output value of over 50 billion yuan industrial clusters, and promote the development of Dongguan's clothing and apparel industry to an industrial cluster of annual output value exceeding 100 billion yuan.

The exhibition is not for sale but for publicity.

"Clothing is a shining industry card in Humen. We have traveled far and wide to Wuhan to do exhibitions, not to sell more than a few clothes." At the exhibition site, Lin Chaoming, a member of the Humen town Party committee who led the exhibition, said that the main purpose of this exhibition is to fully display the brand image of Humen's clothing enterprises and promote the brand culture of the enterprises with the help of the exhibition fair. "Helping enterprises develop the market of Wuhan and the whole central China is our ultimate goal."

FRANBOX (French cabinet) clothing company and Desejo (desire capital) International apparel The two companies from Taiwan are Lv Ligen and Wang Mingguo, who told reporters that their products were dominated by high-end fashion women. Because of the European romantic design concept and artistic essence, many merchants came to consult and negotiate on the first day of opening. Customers expressed their desire to order hundreds of styles, but they were all declined. Because this time to Wuhan to participate in the exhibition, mainly in order to find brand agents and franchisees.

Both companies have expressed confidence in their products. The participants expect partners, not bulk goods. If you want to make small profits, let the products exile the market, will greatly affect the interests of franchisees, but also damage the brand image, the consequences are unthinkable.

The above characteristics are closely related to the professionalism of the exhibition. This time Trade Fair Professionalism is stronger. It is a special event for local clothing and apparel enterprises in Humen. In order to better interpret the stylish charm and cultural connotations of the "southern style clothing", the exhibition fair arranged 6 fashion shows, featuring fashion women's clothing, including the special debut of Feng Lu, the top ten designer in Guangdong.

Promoting trade and business cooperation

During the exhibition, Humen Fumin fashion city has reached the cooperation intention of brand clothing with Wuhan Commercial City limited and Zhuo Er development Hankou North brand clothing city; Dongguan YISHION Group Co., Ltd. and Wuhan Han business group Limited by Share Ltd have reached the intention of buying and selling clothes; Dongguan pine Eagle Industrial Co., Ltd. and Wuhan traffic Leather Co., Ltd. have reached the cooperation intention of leather processing.

Dai Huian, general manager of the "Costa" dress, told reporters that before the exhibition, a large number of market surveys showed that the market potential of Wuhan was very large. There were more than 10 franchisees coming to discuss the franchise on the first day of opening.

Liu Shuren, President of the Wuhan clothing trade association, thinks that through the exhibition trade association, Humen clothing has been further understood. The biggest characteristics of Humen clothing are clear positioning, strong brand awareness, and focus on "fast fashion". Sales like YISHION are billions of dollars a year. Scale clothing No one in Wuhan. , general manager of Wuhan Mini brand children's clothing, said that the "happy bun" brand of children's clothing has long been heard. This is the first time. Through preliminary negotiations, I feel that the brand's style of children's clothing is trendy, quality and workmanship are good, and there is an intention to join.

Developing central China market and boosting industrial upgrading

Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, Secretary of the Humen town Party committee and chairman of the town people's Congress, said that the exhibition Fair successfully built up a supporting platform to promote the upgrading of the garment industry. At present, Humen town is focusing on the development strategy of "Binhai International Mall", accelerating spanformation and upgrading, focusing on cultivating clothing and apparel clusters, creating a major industrial agglomeration area, striving to integrate Humen's clothing and apparel industry into the key industrial clusters in the country, and building Humen's clothing and apparel industry as an industrial cluster with an annual output value exceeding 50 billion yuan, and promoting the development of Dongguan's clothing and apparel industry to an industrial cluster of annual output value exceeding 100 billion yuan.