Internet Achieves Dalian'S "Home Sales" Dream

hold retail Shop into the virtual world of the Internet! When many of the customary clothing enterprises are still struggling to find a way out, using the virtual space of the network, some local clothing enterprises in Dalian are already exploring their own brand.

Only 100 employees' "nano dew" has been doing its own brand since its foundation, and has its own counters in the new world and Parkson in Dalian. After 10 years of ups and downs, brand awareness is "regional". Since the beginning of the year, the company has introduced the "online shopping mall" into the sales mechanism, and has gained popularity in the Internet. The energy spent is not great, but the sales of products have doubled 4 times a year. Sun Yanyan, the manager of the company, told us that the physical shop only needs 200 thousand of the decoration, so the money is invested in the network, so that she can get a higher return. Lean on OEM Zhu Zheng Hou, who started his business recently, has also been calling his brand through the Internet. Although his shop opened only 3000 clothes from last year, profit But there are more than 10000 OEM cards for others.

At present, many domestic clothing enterprises in Dalian are looking for selling points through the Internet.

Even Sang Fulan. Famous brand After a year's planning, he moved his product to online sales. However, according to Huang Guisheng, President of Sang Fulan, their products are different from those of physical shops and online stores. In addition to the balance, many styles are produced separately according to network consumption habits, and the price is about 30% lower than that under the line.

In view of whether the products are "going hand in hand" or "focusing on each other" on line and line, different garment enterprises have different interpretations.

The only thing we can say for sure now is that with the continuous growth of China's consumption demand, the virtual Internet world is accomplishing the dream of "domestic sales" of many garment enterprises including Dalian.