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Ray Tibor Hits PITTI Men'S Wear Again.

2012/2/27 16:00:00 14

Lei Di Boer Men'S Menswear Exhibition GHILARO

The world's top men's Wear Exhibition PITTI IMMAGINE UOMO (Italy Florence International Men's Wear Exhibition) was held in Florence recently.

As a fashionable multi brand operator with international operation capability, Raidy Boer (Ray Tibor) is carrying its flagship brand Raidy Boer (Ray Tibor) and wholly owned Italy brand GHILARO (ancient Lao) to participate in the exhibition and enter the new international market.


PITTI IMMAGINE UOMO, as the high-end window of world fashion, is a fashionable sanctuary that many brands are eager to enter and difficult to enter. But for Raidy Boer (Ray Tibor) brand, it is a familiar but exciting and proud display platform, which has the resources of famous designer, ACE research and development team and global high-quality supplier, which is enough to stand out. The exhibition building and display design at the scene is attracting the arrival of tourists and global buyers, and even with Armani, HugoBoss, ErmenegildoZegna, Salvatore.


Ferragamo, BrooksBrother, Kiton, Cerruti1881 and other international brands compete with each other to highlight the strength of the brand.


Raidy Boer (Ray Tibor) enterprise, as an international multi brand brand carrier with light assets, has achieved remarkable results in the international market. Its outstanding strategic vision is to make its brand quickly seize the mace of the global market. As early as the beginning of 2006, the enterprise realized the ambition to bring the brand to the world's first men's Wear Exhibition "PITTI IMMAGINE UOMO".


After years of careful management, Raidy Boer (Ray Tibor) has achieved terminal sales in more than 30 countries and regions around the world and has successfully opened up the European market with Italy, Germany, France and Switzerland as its core.

According to Raidy Boer (Ray Tibor), senior management of enterprises revealed that with the opportunity of PITTI IMMAGINE UOMO (Italy Florence International Men's Wear Exhibition), enterprises will continue to enter the emerging market in China in the future under the premise of continuing to stabilize and consolidate the European market.


At this exhibition, Raidy Boer (Ray Tibor) also invited more than 30 strength agents from China to visit the PITTI IMMAGINE UOMO in Florence, Italy, in order to create an opportunity for agents to fully identify their brand strengths and resources strength from the perspective of the international market, and hope to jointly build a good cooperation and development trend in the future.


In 2011, China's luxury market research report released by Bain Capital, the world-renowned strategic advisory body, said that the growth of luxury consumption in mainland China in 2011 was expected to reach 25%~30%, and the market scale will exceed 100 billion yuan for the first time. In the coming 2012, China's luxury goods trade and consumption will surpass Japan as the number one in the world.


The exhilaration and dynamism of the Chinese market has more fully demonstrated that it has become the gold rush sanctuary for global investors and many hundred top 100 enterprises. Facts and signs show that any enterprise or brand with sufficient strength and international influence can miss or ignore the opportunities and share of the Chinese market, which will be fatal stupidity and blunder.

The rapid take-off and development of China's economy has directly led to the fact that Chinese consumers are no longer satisfied with the basic material consumption of daily life, and the desire and ability to buy luxury, enjoyment, brand and quality are increasing day by day.

This is undoubtedly a great opportunity and challenge for many international enterprises eager to capture Chinese consumers.


Despite the fact that Raidy Boer (Ray Tibor) currently has more than 500 terminal sales outlets in China, but in the face of the limitless possibilities of the Chinese market, enterprises are still taking their smart and forward-looking strategic thinking, aiming to expand their vision in the Chinese market, upgrade their industrial resources on the international market, and seize the business opportunities with strength.


Europe, as the front line of Raidy Boer (Ray Tibor) enterprises in the field of international clothing, is not only a land for its export earnings, but also a resource gathering place for its introduction of advanced science and technology, cutting-edge fashion concepts and high-end raw materials.

All along, whether from brand image creation or product design research and development, and follow-up management, all the European resources, including design and display, have been fully cooperated with the senior team that has served the international first-line brand. The selection of fabrics is designated from the Italy which has a hundred years of fashion technology history, and only selects expensive fabrics, including the theme and style design of each quarter, which conform to and lead the international fashion trend, and create the real international quality experience for the global consumers to satisfy their inner needs.

All of the above can fully meet the lofty vision of "international quality and navigating fashion".


From this exhibition, we know that the new stage of the enterprise should not only actively open up territory in the Chinese market, but also aim at the potential business opportunities of China's neighbour Russia -- breaking the traditional form of Raidy Boer (Ray Tibor) and GHILARO (Gu Lao) brand consistently integrated sale shop. We expect to set up a sizeable Raidy Boer (Ray Tibor) flagship store in Russia in the first half of 2012.

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