Enter The High-End Competition &Nbsp; Force Enter The Mainstream Market.

2011 is China.

Transfer to advantageous market and enter high-end field

In response to the shrinking market demand caused by the sharp fluctuations in cotton prices, the group launched the strategy of "pferring to the dominant market" and "entering the middle and high-end market" as the overall starting point, and intensified its efforts to tilt the Japanese market, and did everything possible to expand the European and American markets and speed up the extension to the high value area, thus achieving a good situation in the international business.

Sun Yong, general manager of Fu Tian Group, told reporters that in the Asian market, the group strengthened the market.

Effective measures to ease the risk of foreign trade, and in the field of brand building, the same day, the same day.

The group has actively promoted the product strategy of "one brand and many products", and has launched three series of product combinations, including towel, small household, bedding, and cloth art. It has made the product level more integrated and integrated, and has been widely recognized by customers.

Cultivating Japanese market and developing brand economy

In the face of the increase of uncertainties, Sun Yong firmly said: "we will always adhere to the strategic basis of Global trade. In the international market, we should follow the general idea of" cultivating the Japanese market, consolidating the European and American markets and developing diversified markets ".

Not only that, the increase of the adverse situation, can always make the group in the two markets in the international and domestic realization of the flicker.

"In the domestic market, we should regard brand building as a strategic task of the group, and accelerate the pformation of the resource advantage of enterprises into the advantage of domestic sales.

To make the quality control and management system of Japanese products, and to promote the leap forward growth of domestic business with the advantage of the integration mechanism of production and marketing.

Efforts should be made to drive the pformation of the industrial chain with brand as the center, to realize the integration of the value chain and to make the brand economy a new pillar for the development of enterprises, and to promote the pformation of the group from the manufacturer to the brand operator so as to realize the effective pformation of the textile industry from quantity expansion to brand promotion.

Sun Yong emphasized.

The evolution of the market has enabled the group to prepare for the rainy day.

Sun Yong said that the next step is to move forward to two steps: first, the internationalization of raw materials procurement and the realization of global resource sharing. In addition to importing raw materials from abroad, we also need to import semi-finished products and finished products from abroad, and even allow foreign enterprises to do OEM processing when they are ripe. The two is to seize the opportune time for the developed countries to sluggish their economy and accelerate the industry's shuffling, fully grasp the local market environment, timely acquire international brands, expand the market space with brand channels, enhance the international operation ability of enterprises, and maximize profits.

In addition, around the construction of the domestic market, the group also plans to make use of its own market and brand advantages, selectively cooperate with international brands, introduce international brands and form strategic alliances, so as to realize the greater development of the brand of the series.