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Du Haitao And Wu Xin Shoot Children'S Shoes Kad Advertising Films

2012/1/31 11:00:00 26

Du Haitao Wu Xin Karting Children'S Shoes

In September 2011, happy family members Du Haitao and Wu Xin joined China in a high-profile manner. Brand of children's shoes Kate, become Kad Brand spokesman. After intense preparations, Du Haitao and Wu Xin went to Xiamen in October to shoot new brands for the Kanding brand. Advertisement Slice.
　　

Close cooperation between Du Haitao and Wu Xin and small models

Choosing the star that matches the brand image as the spokesman is the first step of brand communication. How to make the spokesperson and brand run in the shortest time and make the spokesperson truly understand and identify the corporate culture is the key to the brand communication. This Kanding brand spokesperson Du Haitao and Wu Xin have a better understanding of the brand new idea of "happy and loving" brand in the process of commercials.

The commercials include photography and advertising. It is understood that in the shooting process of plane advertising films, the two spokesmen will reveal the usual funny and affinity. In the process of cooperation with small models, Wu Xin and Du Haitao not only took care of their children, but also adjusted the atmosphere of the scene, making the whole studio lively and full of laughter and laughter.

Du Haitao and Wu Xin are more populist than the ordinary stars. The open studio attracted many tourists to stop and watch, and many tourists asked for pictures in their filming. When she learned that Du Haitao and Wu Xin were shooting advertising films for children's shoes, Miss Cheung said: "no wonder this shooting process is so love: fresh and lively, and revealing a long childhood innocence of adults." {page_break}

For two days of intense work schedule, two spokesmen have been actively cooperating with all kinds of complicated tasks. The contents of the commercials reflect the brand culture and product appeal of Kate, though spokesmen and Kanding have not disclosed the originality of the advertising film. But Du Haitao said that the shooting of the commercials is different from the past. Love and happiness are always the theme of the two day's work. They are always pursuing happiness and feeling the warmth of love. Therefore, happiness can long overlook the exhaustion of work. From this advertising film, he also learned more about Kate's "love and happiness" brand proposition, which is also their attitude towards life.

　　

Lively and happy shooting scene

Haitao and Wu Xin are not only the hosts of happy camp, but also the host of many entertainment programs in Hunan TV station. Its fans are beyond the age limit. They are welcomed by both the 80 and the 90s, and are also loved by their children. Spreading the idea of "having love and happiness" through them is not only an interpretation of the Kanding brand, but also an advocacy of an optimistic and positive attitude towards life.

Mr. Huang Chengcai, general manager of Kate (Fujian) children's products Co., Ltd., said that the lively and happy image of Haitao and Wu Xin and the pursuit of happiness by karting are very compatible with the brand spirit of love. With the help of the super influence and appeal of the happy camp, the two hosts will add strong vitality to the brand communication and terminal sales.

It is reported that the brand image ads will be broadcast in the spring and summer of 2012. We expect Du Haitao and Wu Xin to interpret the attitude of "having love and happiness".