Ministry Of Commerce Supports Overseas Luxury Goods Distribution Model In China

In December 26th, the Ministry of Commerce announced several countries in its official website. international Commodity Center information. These commodity centers will launch the famous brand distribution mode, laying GBF products in various provinces and cities in China. Direct selling Square, which means domestic consumption People do not have to go abroad to buy high-end imported goods that are in parallel with Europe.

It is understood that the price of imported luxury goods is generally 30% higher than that of Europe, and some brands are more than twice as high as the European market in the Chinese market, which seriously restricts the import volume and trade volume of China's high-end goods. In March this year, the Ministry of Commerce made it clear that various measures should be taken to solve this problem.

The official website of the Ministry of Commerce announced information on international commodity centers from many countries such as Italy, France, Spain, the United States and Britain. These commodity centers will launch a famous brand distribution mode, laying GBF direct selling outlets in various provinces and cities in China, aiming to solve the problem of excessive import of luxury goods in China.

It is reported that the specific form of this mode is: the commodity centers of various countries will have more than 30 well-known brands with high reputation and high cost performance, through large-scale procurement and channel distribution, forming the commercial characteristics of "the same price with Europe and synchronizing with the trend", and then be spanferred to the Chinese consumers by the GBF direct selling network of all provinces and cities.

Unlike the prevailing commercial forms of orlies in China, GBF has more high-end brands and more international luxury brands. At present, there are more than 30 international luxury brands participating in the same price synchronization in the first phase of the project, including VERSACE

COLLECTION, VJC, Mo SONY, FERRE, Calvin Klein, CNC, CARAMELO, Cavalli, ANGELO GALASSO, ERMANNO, KENZO, and so on. It involves clothing, shoes and leather bags, home furnishings, food red wine and many other industries.

According to the promotion side of the project, the GBF direct selling Plaza allows consumers not to go abroad, but can enjoy 10% lower than Hongkong, which is equivalent to 40 percent off of the latest domestic fashion stores. It has solved the lack of after-sales service of foreign shopping and online purchasing, and has made up for the shortcomings of the domestic outlets business models, such as few brands, low discount, no new goods, broken sizes, and partial location.

What is important is that the GBF direct selling Plaza has solved the problem of the selling price of some international brand luxury goods in China, which is higher than the overseas price through the global procurement and national distribution mode, so that consumers do not have to bear the risks brought by online purchasing, and at the same time, solve the after-sale service of foreign shopping and safeguard the rights and interests of Chinese consumers.

Analysis of the industry, this model not only subverts the traditional clothing retail industry, but also has become the pillar of commercial real estate investment, is the network sales can not impact the superior mode, and 100% return system, has created a brand agent high profits. At the same time, it signifies the coming of the same price era for China's luxury goods market.