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Upgrade Of Seven Card Terminal Space Vision System

2011/12/23 15:26:00 12

Seven Card Terminal Visual Upgrade

In December 6th, the first demonstration shop of Qipai eighth generation commercial space was unveiled at the Qipai headquarters in Jinjiang. Hong Zhaoshe, chairman of Qipai, went to the ribbon cutting ceremony.


In recent years, international men's wear brands are constantly pouring in. China Market, introduce more international brand fashion terminal image. At the same time, the domestic men's wear brands also pay more attention to the construction of brand terminal channels, and gradually launch their own brand image shop, which virtually accelerates the arrival of the image change era in the domestic market.


Seven cards cost tens of millions of dollars, after several months, planning commercial space design, focusing on creating a new eighth generation brand terminal image recognition system, with the "one-stop man service" industry standard and the "seven card customer service first experience" sales way, so that all the guests and guests feel the new breath of the development of Chinese men's clothing industry, which provides a new, valuable and meaningful reference for the exploration of the new model of men's clothing industry.


The "eight generation terminal" adopts black and white gray as the main color, so that the flagship store's overall image can be visually presented as "simple atmosphere, showing the taste". The use of traditional cultural elements does not lose the charm of Chinese classic fashion culture.


The new central island prop design is satisfied. function At the same time, demand also highlights the fashion and diversity of modeling, breaking traditional conventions, making store displays more hierarchical and diversified. Through displaying outstanding brand visual images, we can enhance the visual perception of customers and help brand sales.


Seven years ago, the intangible cultural heritage protection and development project jointly promoted by Qipai and Tsinghua University has also applied the traditional cultural elements of project research to the display of terminal China series, such as metal craft, folk art carving, ceramic and lacquer ware patterns and arts and crafts, etc.


From "let more people like seven cards, let more people wear seven cards, let more people wear seven cards" business philosophy, to each generation terminal store customer experience gradually increased, Qipai group in the study of consumer demand and efforts.


The "one-stop man service standard", which is based on the original after-sale "life-long enjoyment and free ironing", puts forward higher requirements for the detailed and quantified standards of the shop service, and will also provide consumers with a higher level of service enjoyment.


From the clothing matching to the details of jewelry, the one-stop service standard is to meet the modern consumer's higher demand for consumer services, and also set a new benchmark for the industry service, for many modern categories. service The industry provides reference for service standards.


Noble shopping experience and gold medal after-sales service will become a new experience for every seven card consumers in the future. We look forward to the high quality consumer experience of Qipai, and become the weathervane and leader of the domestic men's wear industry.


After seven years of practice, Qipai has accumulated its own cultural connotations of its unique national brand characteristics in the development. With the pioneer image of the domestic men's wear brand, it has set up a fashion benchmark for China's men's wear industry, and has been occupying the marketing commercial opportunities in the all-round way in the development, concentrating on creating the "all directional men's living hall" expert who belongs to the generation of men at the time.

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