After 90, Smart And Real "Economic Man"
With the endless media coverage, the post-90s incident has constantly bombed the public eye.
In the eyes of many people, after 90 seems to be a group of blind.
Consuming
Master: big name, catch up
fashion
We must be bored with the same rules and seek the renewal of the day.
The zero point research and consulting group recently interviewed 2099 post-90 students (988 middle school students and 1111 college students) in 5 cities of Beijing, Shanghai, Guangzhou, Wuhan and Chengdu. The survey results show that the post-90s generation is not a blind consumption group, but a smart and practical one.
Economic man
"
love
brand
More cost-effective
After 80, it showed a clear style of smart consumption. Zero data showed that 45.3% of the post-80 middle school students agreed that they liked three goods, and 63.3% maintained a wait-and-see attitude towards discounts.
After 90, it seems that the rational consumption characteristics of the post-80s generation have been promoted. They value both quality and price when they consume. They not only attach importance to brand, but also pay attention to practicality. They both recognize diverse choices and agree with single persistence.
On the basis of the two priorities, they are more inclined to practical, affordable and durable goods.
For the post-90s, fish and bear's paw are never chosen but have both.
They prefer goods to many, and are more likely to look for products that are "beautiful in appearance and quality, beautiful in price and quality".
In the 90's, buying brand and advocating brand is not necessarily for "dazzle", but more likely, brand means that the product has a high score.
Rather than 90% of the brand frenzy, it is better to say that they love the brand behind the brand.
Cost performance
"
Love consumption, blind consumption
Excessive consumption has always been an aspect of criticism after the 1990s, but is it true? What do you do when you encounter products that you like and can't afford to buy? Zero data show that most of the 90's choose to "tolerate" or "increase revenue and reduce expenditure", and rarely choose to buy by force or overspending.
It can be seen that the post-90s are neither excessive nor overspending, but rather know how to "buy".
We need to use more
reason
More yuan thinking of 90, and even after the 00 or even after 10.
When we see that they can consume and love consumption, we should also see that they are the generation who grew up under the real market economy and are a group of "economic men" who know how to plan and be good at thinking.
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