The Two Generation Has Become The Main Consumer Market Of Luxury Goods, &Nbsp.

According to Hongkong media, the mainland has become an undisputed global hawker.

Hongkong famous store LV

LV, CHANEL and GUCCI prefer the top three luxury goods.

Nearly 50% of luxury goods are gifts.

Bain Capital, the world's leading strategic consultancy, released the 2011 China Luxury Market Research Report in Shanghai.

According to the report, the mainland's personal luxury consumption volume has risen to fifth in the world in 2010, and the luxury goods consumption in Greater China, including Hongkong and Macao, has ranked among the top three in the world. Among them, LV (LV), Chanel (CHANEL) and Gucci (GUCCI) are still the top three luxury brands in the world.

Luxury goods consumption in mainland China last year was about 212 billion yuan, of which the mainland market was 87 billion 100 million yuan, and this year's growth rate was 25% to 30%.

This means that the scale of the mainland's luxury goods market will exceed 100 billion yuan for the first time this year.

Hongkong famous store CHANEL

Shanghai's famous stores are less crowded than Europe and Hongkong, China. However, its huge gift giving expenditure and the "rich two generation" that do not consider small profits become the backbone of boosting the profits of this famous shop.

Chinese people advocate "courtesy and reciprocity", which is also loved by Shanghai famous stores.

It is said that nearly 50% of the luxury goods in the mainland market are used as gifts. In order to give the recipients another opportunity to choose, luxury goods are also preferred in mainland cities such as Shanghai.

Mr. Zhuang, more than 50, told reporters that every time he went to Hang Lung Plaza in Shanghai, he would buy a lot of luxuries, most of which were used for gifts. And because of invoices issued by Shanghai, if customers did not like the styles chosen by the gift givers, they could also exchange them themselves.

Sheng Lei, senior manager of the luxury goods industry in the mainland and director of the TOPMARQUES exhibition curator of the world's top luxury goods exhibition, told reporters that Chinese people buy only small items of luxury goods such as name bags and shoes. Overseas luxury goods such as luxury cars, which are really rich in luxury, are 2.5 to 4 times more expensive than those in foreign countries. However, they are still subject to policy restrictions and must be purchased in the mainland.

In addition, as a luxury gift, few people will make special purchases abroad. It is expected that the luxury market in the mainland will continue to flourish.

Hongkong famous store GUCCI

Rich people do not care about price and care more about styles.

Mainland market new goods to speed up shelves

His father is a real estate developer. In his thirties, he was rich in the two generation. He had several thousand yuan in assets under his name, and now he runs a Audi 4S store and two senior clubs.

Xiao Zhou said that buying luxury goods is a matter of reckless behavior. He will not consider the price issue. When he is free, he will go to the famous shop in Shanghai.

Xiao Zhou believes that the famous shops in Shanghai will not worry about tourists, because many of their foreign friends often come to Shanghai to buy luxuries.

Xiao Zhou also said that of course, it would sometimes take Hongkong style to buy more in Hongkong, but it will never fly to Hongkong just because it is cheap.

Sheng Lei believes that there are two kinds of people who are the mainstay of luxury consumption in the mainland. One is more than 40 years old, the first batch of successful entrepreneurs in the mainland, and the other is to study abroad in the past two years and start to return to the "two generation".

Sheng Lei predicted that in the next 5 to 10 years, the "two generation" will be an important force to promote the consumption of luxury goods in the mainland.

What's more, the goods of the famous stores in the mainland often suffer from the "serious lagging behind" and are criticized by the famous brand rich and rich. However, the "market position" of the mainland market is different from the past. The renewal rate of goods has also accelerated, and the speed of new goods being put on shelves is only a little later than that in Europe, America or China, Hong Kong and Macao.