Wangfujing Enters Brand Intensive Expansion Period

Recently, it was learned that following the Oriental Plaza, second Wangfujing complex Harbour Building and the Wangfujing international brand center, which has attracted much attention from the industry, have begun preparations.

At the same time,

According to the director of Wangfujing construction management office, Harbour Building with shopping, catering and hotels has entered the stage of project planning.

At the same time, the Wangfujing international brand center project, which was sold by Wangfujing Development Co., Ltd. at 4 yuan, won the Wangfujing international brand center project 2 billion 910 million months ago.

Compared with Harbour Building, the introduction of Wangfujing international brand center project into the first line and the best brands in the world is considered to be the top priority of Wangfujing's second business cluster.

The involvement of new forces is also stimulating the existing commercial projects of Wangfujing street.

According to an insider, after signing the Forever 21 of the second largest clothing brand in the United States at the beginning of the month, Beijing APM will soon join hands with apple.

The store is not only Apple's third direct store in Beijing, it will also be the largest store in Asia.

It is not far from Beijing APM. The new trend project is also planned to start early next year.

Reporters yesterday visited to see that the mall's enclosure has been unveiled, the main body.

In addition, an industry executive who declined to be named yesterday told reporters that the Lotte Department store, which has appeared for more than three years, is in touch with several luxury goods.

It is reported that a large luxury brand group with multiple brands may pack its brand into the mall.

The industry believes that Wangfujing is entering the brand expansion period, attracting domestic brands, well-known enterprises and international brands competing to enter.

According to the current development rhythm of Wangfujing business, by 2015, Wangfujing Street will have a commercial volume of 800 thousand square meters in succession, so as to realize the vision of a large shopping mall every two hundred or three hundred meters.

In fact, in the view of the industry, compared with the increasing commercial volume, the development of Shang street is more beneficial. The pattern of Wangfujing's multi location and differentiated operation has emerged.

At present, Wangfujing street is no longer the traditional consumer's traditional impression of over reliance on tourists, commercial projects and high brand repetition.

Huang Guoxiong, a famous business retail expert and professor of Business School of Renmin University of China, has said that Wangfujing has already had a certain degree of brand aggregation, but a scientific brand system should also be formed.

To become a world-class commercial street, we should start with the following four links: selling the world, buying the whole country, promoting the tradition and creating the Beijing brand.