Brown Charlie, USA: The United States Will Reduce The Import Of Chinese Shoes Next Year

Suffer

Charlie said that the United States and Europe are on Chinese shoes.

Order reduction comes from controlled inventory.

Reporter: from the data, the number of American imports of Chinese shoes is growing this year, but many businesses in Dongguan say that orders from the United States are decreasing. What is the matter?

Charlie: in fact, the American leather shoes market has not shrunk in general. The impression that China's manufacturing industry and the press have caused a sluggish footwear industry or a reduction in export volume is mainly due to the control of inventory in the US market. In addition to the fact that some of the sports shoes have been snatched from Vietnam, Indonesia and other countries, women's shoes are still mainly produced and provided by Chinese enterprises.

In 2008, the footwear market in the United States was more pessimistic about the retail situation. Therefore, strict control of inventory led to a decline in sales in China's shoe factories. But in 2009, it immediately warmed up and increased the stock substantially, making the output and sales volume of China's shoe factories substantially increased. This is not a rebound in the retail market, but rather an increase in stock prices for buyers in the future.

Now that the global economic outlook is still uncertain, buyers are expected to control inventory and reduce purchases next year, which will lead to no significant increase in manufacturers' orders.

The EU market is bad but overall stable.

Reporter: is there any problem with the demand for shoes in the European market? Will your company slash procurement in China? What are your suggestions for the development of Chinese shoe enterprises?

Charlie: as far as I know, the EU market is indeed worse than the US, but we are not as pessimistic as you say. In fact, there is no big change in the retail market for the necessities of life. It is a gradual process of change.

Judging from the amount of shoes purchased by my purchasing agency these years, the overall change is not very large, and the total volume has always been at a steady state.

If we look at the whole world, the development of shoes enterprises in Dongguan and even China is very good. But we must pay attention to the improvement of labor efficiency and the control of the turnover of employees. To grasp these two problems, the shoe industry in China can still be optimistic in the future, otherwise there will be a lot of falls in five years.