2012 First Visual Cowboy Show First Entered Shanghai.

The first visual president, Philippe Pasquet, said, "it is imperative to organize such exhibitions and select local merchants, so as to better serve the market. And this market is a brand, textile factory and processing plant stand side by side. In order to better serve the Asian market, we will most likely choose some local garment factories and dyeing mills to participate in the exhibition. Specific data are still not conclusive, but the ratio will be 1/4 to 1/3 of the total.

China's first vision is mainly targeted at the Chinese market, but the brand new Shanghai cowboy show is facing the entire Asian cowboy market. Philippe Pasquet said, "the Paris cowboy show is very internationalized, mainly for the European and North American markets, but there are still not many exhibitors from Asia. These exhibitions must be "local", so the Shanghai cowboy fair also applies this rule to the whole Asian market.

In addition, the number of first sight employees in Shanghai has also increased significantly. Philippe Pasquet said, "an increase in the number of employees has its purpose." He is full of confidence in the success of the project. "Like the cowboy show in Paris, we made this decision after conducting investigations and studies with many companies and brands in the industry. In just a few years, the cowboy show attracted many audiences for many brands. We believe we have the ability to do this.