VANS'S First Joint Footwear Product In China Is About To Be On Sale.
Vans officially enters China
market
Over the past three years, it has been hoped that there will be cooperation in mainland China, which will become a reality this year. Vans's first cooperation in mainland China.
Shoes
Vans X FLY Rabbit Era will be available for sale in December.
As the partner of the first joint product in mainland China, FLY StreetWear is undoubtedly the first choice.
Vans's first joint shoe in mainland China, called Rabbit Era, can be seen from the name of the rabbit. It coincides with the year of the Chinese lunar calendar. This cooperation will be carried out in the background of the rabbit design. Besides, there are more stories related to rabbits. The ears of the first rabbit look very much like the 11 of the Arabia number, and Rabbit Era is also to commemorate the birth of the 11th anniversary Fly StreetWear.
The rabbit's eyes and mouth, from a different angle, are the pictographs of FLY's Chinese plation "flying". The FLY members, including the founder Jeff Han, are mostly rabbits.
Second, the rabbit's jumping action is like the basic skateboard movement Ollie, the rabbit's action is quick and the reproduction ability is very strong. Vans and FLY want to mete out these characteristics of the rabbit, and hope that the Chinese skateboard culture can continue to develop quickly.
This cooperation in the choice of shoes, using the classic Vans Era pformation of Era Pro, we can see that in the design of a lot of rabbit elements, including the whole white shoes represent our common white rabbit color.
Shoes tongue
The material of the rabbit hair and the shoelace hole represent the characteristics of rabbit's red eyes and long hair.
The total amount of this cooperation has been limited to 50 pairs, and the number is very rare. Some of them will be on sale at FLY shop in Shanghai in December 10th. Each pair will be equipped with specially designed shoeboxes, which will be of great significance.
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