Garment Industry Needs More Enterprises To Form Fashionable Brands With International Appeal.

In recent years, there are some different views on the price of clothing: some people think some Chinese brands.

The garment industry originated in the United States. Because of the development of the sewing machine and the introduction of the management mode of large industrialization, the United States gradually formed a modern garment industry in the 40s of the last century. Its low processing cost and rapid production capacity were quickly welcomed by the enterprises, while the consumer market also turned from the original tailoring to the garment purchase, and the "garment rate" became an important indicator of the development of the clothing industry of the country.

After 30 years of development, China has developed into the most powerful garment producing country in the world.

In this case, Europe

Some visionary Chinese entrepreneurs see this opportunity. In the past more than 10 years, they have made great efforts to learn from European counterparts and gradually invested their capital and energy from factories, land and equipment to talents, design and innovation.

Compared with the famous Chinese garment enterprises in the 90s, brand enterprises have the following 4 common characteristics: most of their leaders have received higher education, and their team has a higher education level; they are basically in the first tier cities, have no own production capacity, and mainly invest in the product development and sales network; engaged in women's clothing that requires higher design content; basically do not do TV advertising, but there are many marketing inputs.

Gradually, their product style began to be recognized by the market, forming a stable loyal customer group, and the gross profit of their products steadily increased. This allowed them to have more capital to use the world's top fabrics and use the internationally renowned designers to increase investment in product design and development and brand fashion.

In these enterprises, there are many designers from Hongkong, China, Taiwan, Korea or Japan, and more and more world-class designers from Paris, Milan and other places.

When we see these successful fashion companies that push their brands to the market and win higher returns, we must not measure the price of their products in the ready-made industry standard.

Chinese fashion consumers need high-grade, demand worthy and valuable high fashion, especially products that need to be launched every quarter according to the international fashion trend and have enough choice of brand fashion.

Once our fashion enterprises can provide two hundred or three hundred fashionable clothes that match the world trend each season, it is not only consistent with the Chinese characteristics and skin and hair color, but also fully displaying the sense of value needed by the Chinese middle class. How can the consumers not willingly pay the bill? This is the fashion industry. This is a fashion industry that can let consumers forget the cost. In the price structure of the fashion industry, the physical cost concept (fabric cost and processing cost) of the garment industry is only a small part.

Therefore, some people naturally "do not understand" the price.

The current problem of China's clothing industry is the need for more brand fashion enterprises to gradually develop an internationally competitive fashion industry and form a fashion brand with international appeal.

To achieve this goal, we should cherish these fashionable fashion enterprises that have just been on the right track, so that they can be recognized by consumers and recognized by the industry.