Why Is Online Shopping Tide Hard To Impact On Physical Stores?

"Singles day", but originally belonged to singles.

Online shopping crazy to what extent?

Someone bought 8 pieces of gold bars.

As early as more than half a month ago, Taobao mall did enough publicity on the activities of "double discount" for singles day.

Yesterday, "the last few hours, no more money was sold out", "130 popular stores, half off crossing ten years ago", "the lowest price in history, 100 years and so on," and so on, all kinds of eye catching slogans spread all over the Taobao mall.

According to the bulletin issued by Taobao mall, the interaction between Taobao mall and "dot page winning red envelope" has made netizens crazy ahead of time. Nearly 9 people in 400 million days went to the Taobao mall activity page to click on the page to grab red packets, and these red packets were also used in the blood promotion of yesterday's big promotion.

And from the Taobao store on the day, reporters found that some netizens bought 8 gold bars at one go, and others took the 2 Cara diamond with a total price of 180 thousand...

In addition, reporters also learned that from yesterday morning, there are a number of Yangzhou netizens reflect, I do not know what is going on, their online banking can not log on, can not pay.

"This is the case only when a limited time spike is used. How can we get the normal payment now?"

In this regard, Taobao store explained that these are due to the massive influx of online traffic on the singles day.

A netizen in Yangzhou collects 48 pages of treasure.

"There are so many things left on the list that I can't afford to buy it. Tonight's weekend party is cancelled. I have to go home and hold on for the last few hours."

Yesterday, after going off work, Xiao Zheng, who worked in public institutions, hurried home.

She told the reporter that last year, she had bought her clothes for half a year, and she would continue to buy it if she didn't have enough money in the last Alipay.

Compared with Xiao Zheng, Xiao Cai, who runs a milk tea shop, seemed a bit crazy yesterday.

"I didn't sleep after closing last night (10 days) and spent the whole night shopping in Taobao mall.

Just the day's favorites collect 48 full page treasures.

Xiao Cai said that compared with the supermarkets, there are many kinds of clothes to choose from online, and the prices are much cheaper.

Has the entity store been affected?

Shopping centres are equally popular, with no discount.

The online shopping market is almost crazy, and the shopping malls in Yangcheng are equally popular.

From the early morning, the long queues of the counters and the cashier stood uninterrupted.

All kinds of discount promotions are highly hung, and individual shopping centers have launched a "5 hours crazy rush" activity after prime time after 6 p.m.

A 40 year old customer, Ms. Wu, told reporters that her daughter had stayed at home and went shopping online.

But after seeing the website for a few minutes, she turned off the machine and went out.

"The discount is really attractive, but the more colorful the webpage is, the more confused it is. I really don't know how to choose."

Miss Wu said that the most important thing is that online products can not be seen and touched, so that she can not buy the determination. It is better to see in the mall.

In addition, a female customer from Taizhou told reporters that she was VIP of several major department stores in Yangzhou.

"Last year, I bought a lot of things with VIP card, and the conversion rate is not lower than that of online shopping.

So at the end of this year, I want to slake Cari's points again.

Why is online shopping hard to impact on physical stores?

Different consumer groups, physical stores more intuitive

In the face of all kinds of publicity activities of online shopping before singles, Yangcheng's physical store is quite calm.

Reporters visited Yangcheng shopping malls yesterday, and found that there was no special promotions for singles day except for a happy purchase of singles day.

In response, a person in charge of shopping mall said that online shopping consumers have different habits and psychology with consumers in the physical market.

Singles Day in the Internet will be popular among young people.

For physical shopping malls, shop promotion or VIP preference will be more effective than singles day promotion.

Meanwhile, Qiao Aimin, a senior business commentator, said that the crazy online shopping on singles day would not have a big impact on the store.

"Whether they are physical stores or online stores, they have their specific consumption groups.

Moreover, the age, occupation and so on of this group of people are also different.

The main purchasing power of online shops is young people and white-collar workers from all over the country, while the patronage of stores is mostly local citizens and some VIP members.

Qiao Aimin said, although sometimes the price is slightly higher, the discount is also considerable.