Anta, A Shoe Maker, Helps China'S Sports Industry Take Off &Nbsp.

Anta shoe company

Realize the dream of Chinese Sports

Popularizing sporting goods and realizing the dream of Chinese Sports

Statistics show that in 2008, the number of sports shoes per person in China was only 0.6 pairs, far from the average 4.5 pairs in the United States, 3.7 pairs in Europe and 4.4 pairs in Japan.

With the successful hosting of the 08 Olympic Games, the attention of the government and the public on sports goods has gradually increased. China has entered a new era of "national fitness", and the demand for sports goods is also increasing.

In order to satisfy the increasing sports demand of the Chinese people, since its establishment, Anta has been responding to the National Sports Administration's policy of "developing sports and improving people's health", and is committed to bringing every Chinese's sports dream into reality.

On the one hand, according to the practical demand of sports goods for Chinese people, Anta provides customized products with high quality and high price performance, so that people who love sports enjoy the pleasure of sports. On the other hand, Anta's "never stopping" brand slogan is a spirit that motivates every Chinese to strive to achieve their own sports dreams and realize the essence of the campaign in the world of sports.

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Sustained innovation and development drive the rise of sports industry

Historically, international brands represented by Adidas and Nike have always dominated the sporting goods market.

With the exploration of production and marketing mode with Chinese characteristics for many years, Anta has pioneered the "Jinjiang model" which is well known throughout the country, and has led Jinjiang to become China's largest sporting goods production base.

According to statistics, Jinjiang provides nearly more than 100 sports shoes around the world every year, and has the brand name of the 1/5 which is located in the mainstream market in China.

In addition, Anta has set up a scientific sports laboratory with considerable influence, and has a scientific and technological brand with independent intellectual property rights, which fills the gap of domestic sporting goods enterprises in this field.

At present, many of the standards of Sports Science in China are derived from Anta's sports science laboratory.

In marketing, Anta pioneered the unique marketing mode of "CCTV+ celebrity endorsement", which not only triggered the imitation of many sports enterprises, but also made more people see the style and strength of Chinese sporting goods enterprises, effectively driving the overall development of China's sporting goods industry.

Supporting top events to promote national sports industry

China has always been a big sports country. From the 90 Asian Games in Beijing to the 08 Olympic Games in Beijing, China's sports development is playing an increasingly important role in the world stage.

In this process, Anta takes the opportunity to support top events, and constantly promotes the promotion of Chinese sports and the popularity of competitive spirit among the people.

In the 04 year, Anta became the only sponsor of sports equipment in the CBA League. In 05, Anta became the only designated partner of sports equipment in the Chinese Table Tennis Super League. In 09, Anta and the Chinese Olympic Committee (COC) officially became strategic partners.

In recent years, through the support of Guangzhou Asian Games, Winter Olympics, London Olympic Games and other major events, Anta has fully driven the development of China's competitive sports towards high-end and international. Anta is also known as the "Chinese Games' perpetual motion machine".

At the same time, due to the vigorous publicity of Anta on many sports events, the Olympic spirit has been popularized among the Chinese people, so that more people can feel the spiritual charm of competitive sports and join the team supporting the national sports cause.