Leading The Fashion &Nbsp; Yalu Pformation And Upgrading Plan Economic Blueprint

2011 is the year when the year 12th Five-Year begins.

For Chinese clothing enterprises, to accurately grasp the characteristics of the world economic structure entering the adjustment period, and strive to cultivate the advantages of development and innovation is not only the task of the opening year, but also the long term opening up of the 12th Five-Year economic and social development.

Embracing the industrial economy

Yalu stepped into "12th Five-Year".

President Gu Zhenhua talked about the current development trend of the textile and garment industry and the focal point of the "12th Five-Year" period, and said: "12th Five-Year" is a crucial period for China to build a strong textile country. The focus of textile and garment industry development should be on "mode innovation".

As a leader of the down jacket enterprise, Yalu group needs innovation drive, pformation and upgrading, down-to-earth pformation of development mode, and promoting the scientific development of the industry.

Gu Zong believes that China's textile and garment industry should give full play to the traditional pillar industries of the national economy, the important livelihood industries and the obvious competitive industries of the international competitive advantage in the current and even future period.

The great development and prosperity of the garment industry has been striding along the cusp of the Chinese garment industry, leading a small village factory with almost zero assets to develop into many brands such as "China famous trademark", "China famous brand", "China's 500 best value brand", "China's most influential brand" and so on. The international group and industry leader with brand value of 9 billion 82 million yuan has become the only green base of the United Nations to designate China's down garment industry. It has registered "Yalu" trademark in 16 countries and regions such as the United States, France, Russia, the European Union and Southeast Asia, and has branches and 15 thousand sales outlets all over the world, which has successfully achieved the successful pformation of China's Yalu to the world's Yalu. Founded in 1972, China's Yalu group, under the leadership of Mr. Gu Zhenhua, has a forward-looking vision, broad thinking and innovative thinking.

It can be said that every step of Yalu's planning and growth has become the focus of the industry, and depicts the "road map" of China's apparel industry to the world.

Yalu's innovation achievement has been recognized by industry and its first choice.

In 2005, the Yalu group was awarded the two China clothing brand Oscar prize, the "China clothing brand innovation award" and the "China Clothing Brand Marketing Award".

In order to further develop the famous brand effect, Yalu also hired movie star Zhao Wei as the spokesperson for Yalu brand, creating a way to combine the brand with the celebrity effect. This initiative opened the down industry and made the Yalu brand name fly into thousands of households.

2011 in the opening year of 12th Five-Year, China's clothing industry will burst its long store of energy and usher in a new blueprint for its opening.

As the promoter and leader of China's apparel industry to the world, Yalu is based on the development of national industry, and regards innovation and upgrading as the key to the world.

In the first year of 12th Five-Year, Yalu takes the brand development strategy as the leading factor, takes the fashion discourse power and the new business model innovation as the wings, and focuses on upgrading the market upgrading and pformation of the products, thus promoting the development of China's fashion industry to the world in the new ten years.