San Wei Wei Reinventing Chinese Positioning

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Today's Saint David has gone out of the traditional Chinese concept, with Chinese cultural elements.

In the early days of the founding of the Santa Fe brand, Zhang Aimin, chairman of the board of directors, boldly put forward the new concept of "modern Chinese men's clothing" -- Based on the 5000 years of Chinese culture, taking Chinese traditional culture such as calligraphy, painting, philosophy, tea ceremony as the gene, combining modern fashion and fashion, and deducing the unique brand style with the classic fashion, realizing the cultural value of the brand.

He has been insisting on making a brand of Chinese cultural elements.

So, for many years, Saint David has insisted on doing one thing: the cultural elements of China.

Internationalization is not what can be said to become.

Not to mention a national cultural clothing brand, it is difficult to achieve internationalization. The convergence of national culture and international language needs to be reconciled with a wonderful hand.

Zhang Aimin took the lead in the industry with his brand. He chose Chen Wen, a cultural adherence and a fashionable innovator this year to join hands to try to make the reemergence of Santa Fe out of "modern".

Modern subversion of classical culture? How to achieve internationalization on the brand with national culture as its core? How can products be embodied? Chen Wen said that the spring and summer modern Chinese men's wear conference to reproduce the fashionable style of the spring and summer will create an international garment with Chinese characteristics, nature and humanity in the form of ecological fabrics, simple style and elegant colors. It will purify and abstract the beautiful shapes in traditional Chinese calligraphy and painting, and relocate the post of Santa Fe garments, bringing the relaxed and pleasant art of painting and calligraphy, and the elegant demeanour of elegant and fashionable.

Zhang Aimin's insistence comes from the stubbornness of his military origin. Chen's innovation originates from the originality of his painting, and the blending of culture and not symbolization in clothing is the aim of many brands and designers. Perhaps the new attack of San dwei will give them more inspiration.