Liu Xiang Endorsed AOKANG Estimated At About 6 Million.
Similar to those previously signed by Liu Xiang, AOKANG only said "the negotiation process is relatively smooth" and did not disclose the specific cost of endorsement.
However, the industry estimates it is about 6 million yuan.
It is understood that according to the Tien Guan center policy, Liu Xiang's overall business development is divided into 3 levels.
Among them, the price of the first level endorsement is 10 million to 12 million yuan per year, and the two level endorsement is about 6 million yuan.
At present, Liu Xiang's first level endorsement has reached 5 upper limits, namely, VISA, Coca-Cola, NIKE, Nutrilite and Erie.
"Before the field management center said that the two level endorsement is not full, and is not prepared to carry out three levels of endorsement operations -- combined with these factors, AOKANG may get two level endorsement qualification," industry analysis.
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