Shaoxing Garment Enterprises Actively Transform Domestic Sales &Nbsp; Online Sales As A Breakthrough Point

After the outbreak of the financial crisis, the export business of many textile and garment enterprises is becoming more and more difficult. A few days ago, reporters found in the interview, Shaoxing Many garment enterprises in the county have launched a clothing monopoly store on the Internet, selling self-designed clothing products. Because the product quality is outstanding, has been favored by the online shoppers. According to the insiders, clothing enterprises in Shaoxing county are trying every means to open up the domestic market, developing online transactions, opening online shops with less investment and low risk, and become a "springboard" for enterprises to "test the water" in the domestic market. Reporter Yan Yuefeng

　　 Clothing companies are opening online.

Zhejiang langshar Wei Di Clothing Co., Ltd. is a famous Shaoxing county. clothing Last year, the company exported its own export volume to US $18 million 510 thousand, and several of its brands entered the European and American markets. A few days ago, the company invested 4 million yuan in the Taobao mall opened a "Langsha clothing store".

Reporters found that although the new store opened soon, but has attracted the attention of many netizens. The number of clothes on the front page of the shop has already sold more than 10 pieces, and many kinds of clothes have been evaluated by 5 points. Some netizens said, "quite satisfied, the quality of the clothes is excellent, and it is also very nice to wear."

Wa LAN culture and creative company is a creative company founded by Zhejiang woo printing and dyeing Co., Ltd. to design and manufacture personalized clothing business. The company not only opened a franchise store on Taobao mall, but also invested heavily in establishing a T-shirt online shopping platform.

"Tile culture" official said, the company has its own design team, will learn from the forefront of the international trend of fashion, every day can launch 10 original flower type, for customer reference and selection. Customers can not only buy T-Shirts through the website, but also choose patterns and order, customize personalized clothes.

Reporters learned that many clothing enterprises in Shaoxing county this year quietly test the water "shop". Management Such as Shaoxing County Lanting Pavilion LAN Ye Clothing Co., Ltd. and other enterprises opened shop. In this regard, there are people in the industry believe that clothing enterprises open shop, in fact, in the "test the water" domestic market.

　 Online transactions can be controlled at low risk

Indeed, clothing produced in Shaoxing county has always been mainly exported, but influenced by the OEM process, the bargaining power of products is weak, and many enterprises are operating in small profits. In particular, after the subprime crisis, the foreign market was depressed, and the cost of domestic labor and raw materials continued to rise, which increased the survival pressure of the garment enterprises.

Data show that in the 1~5 months of this year, the export volume of textile products in Shaoxing increased by 25.7%, but the increase in clothing exports was only 4.8%, far below the average level of textiles and even worse than the international financial crisis. Clothing exports almost no profit, forcing Shaoxing clothing enterprises to create their own brand, and expand the domestic market.

However, it is not easy to open up the domestic market, and it is difficult for Shaoxing clothing enterprises to compete with the old clothing enterprises in China. In particular, the early operation of the brand requires a large amount of capital investment, risks and opportunities coexist, and enterprises dare not rush into the market. Online shopping mall has many advantages such as small investment, fast sales, less inventory and so on. It can also expand the brand influence, and is naturally favored by Shaoxing clothing enterprises.

However, there are also garment enterprise operators, who say that clothing enterprises are still far from enough to open up the domestic market and rely solely on online stores. They really need to enhance their brand awareness and enhance their brand awareness.