Fast Fashion Brands Aim At E-Commerce, And Online Stores Sell Hot.

　　 Retailer After implementing the strategy of developing the entity store, they finally realized that the growth of performance is not necessarily achieved by enlarging the area. Fast fashion brands Zara and H&M are transferring their fast and fashionable competition to online. Meanwhile, the US parity fashion dress brand Urban Outfitters has also joined the F-commerce (through Facebook sales) team. In this way, people who pursue the trend far away are no longer the only ones. Covet You can participate in click shopping.

Zara's parent company, Inditex group in Spain, ranks high among global retailers. The group says it has 5154 stores in 78 countries around the world. Net sales Is still rising.

Inditex group announced that its balance sheet was supported by 110 new stores (including Zara's new store in Australia). Last year, the Brand Company Kazakhstan Bulgaria and India also have storefronts.

Last year, Inditex group first launched online shopping in Europe. The company launched an e-commerce website in the United States in September 7th this year. Although the US market accounts for a small part of the Inditex group's business (11% of US's total sales), Sucharita Mulpuru, an analyst at Forrester Research, a market research firm, said: "launching the website is a great deal for them. strategy 。 The launch of the Zara e-commerce website that is recognized by the world is more cost-effective than opening a physical store in more than 50 shopping malls in the United States.

H&M's clothing will not be officially sold on the Internet before spring 2012, but not long ago, the Swedish retail giant provided it for fashion lovers through the website of ELLE magazine. Be all eagerness to see it The opportunity of this H&M series has already been sold on Elle online for 4.

This is hard to find in a shopping list with too many pages, but these styles are worth seeing, because they are put together by a free designer, and the cooperation is handled by the advertisers of the magazine.

Nico Christine, spokesman for H&M, said: "we will launch an electronic boutique in the first two days of our launch in the store, so that when consumers sell out online, consumers will be able to buy in any H&M store in the US." The retailer needs to go all out to boost its sales growth, which was only 3% in July.

The Urban Outfitters brand has shown strong performance in e-commerce, which is moving muscle on the Facebook network. The famous catalogue of its long known catalog features dreamy models, and these cheerful models wear the brand's iconic, avant-garde costumes.

UrbanOutfitters will put these photos on the "click to buy" plate in Facebook network.

Interactive advertising campaigns put the catalog of this autumn in the news supply section of Facebook network, so that about 800000 of the followers can browse every garment and see the details of these products. There is also a button added to the shopping cart to guide them into the e-commerce website for purchase. Although profits fell by more than 20%, Urban Outfitters found online sales surged by 16.6%. Nowadays, many retailers spend more time on Facebook.

"This project can make interactive Facebook networks highly useful," said Mark Curtis, partner of Urban Outfitters on the project.