BELLE: Footwear Business And Same Store Sales Grew By More Than 15% Throughout The Year.

BELLE (01880) CEO and executive director Sheng Bai pepper said in the interim results conference, the first half of the year footwear Sales in the same store grew 21%, better than expected, but sales of sportswear in the same store grew by only 6%, worse than market expectations.

He pointed out that footwear business performance is indeed better than expected in the first half of the year, so it is certain that the same store sales growth will exceed 15% this year, and is also confident that it will reach 15% in the second half of this year?

For sports Clothing industry Business performance, he thinks, 6% growth has been better than the overall market ideal; the adjustment period of NIKE and adidas has been completed, and it is believed that there will be a recovery growth. It is estimated that the adidas inventory of the group is in the process of digestion. The stock is good this year, but the stock market in the mainland as a whole is still too large. It is also estimated that the growth of BELLE's mobile clothing business in the next two years will not be higher than 15%.

Sheng's complement to the second half of last year and the first half of this year. Production costs The upward pressure is the biggest, the increase of production cost in the second half of the year will be lower than that in the first half of the year, and the staff cost increase in the first half of this year is 41. 8%, which is higher than the increase of income.

He predicted that employee costs will continue to rise significantly in the second half of the year, but wages will rise by 30% to 50%, reaching an average of 4000 Yuan Shuiping.

He stressed that the group will carry out its policy and will raise the unit price to offset the increase in production costs and increase the same store growth to offset the increase in staff costs.