Children'S Clothing As Pioneer, Promoting Southern China International Pregnancy Baby Show Heating Up

The Research Report on the development of China's children's clothing industry shows that the annual growth rate of urban children's consumption of children's clothing is 26.5%, the demand is about 800 million, and the annual growth rate of children's clothing will increase by about 8%. With the arrival of the birth peak of the "post-80s generation", the market size of Chinese children's clothing will reach 100 billion yuan by 2013, and the era of explosive growth of children's clothing industry is coming.

It can be seen that the growth space of the future market of Chinese children's clothing is more like a huge absorbing stone, attracting more and more enterprises and service organizations to join. It is precisely because of this that the 2011 Southern China international pregnancy and baby products exhibition, which was scheduled to be held at hall 2 of Shenzhen Convention and Exhibition Centre in from September 23rd to 25th, has been moved to 1 Pavilion due to the rapid increase in the number of exhibitors registered. The exhibition area has increased from 15 thousand square meters to 30 thousand square meters, or doubled.

Only competition is not saturated. Children's wear "Money" scenery is considerable.

The United Nations reports that the maternal and infant products industry is the sunrise industry in twenty-first Century. China's baby pregnancy market has a bright future and is also one of the gold industries. At present, there are about 5 billion children's garments produced in China each year, of which the total consumption of children's clothing in China is about 2 billion 500 million, with an average annual consumption of over 50 billion yuan for children's clothing.

The huge "money" Scene impel more and more industries to enter. 15 years ago, only a few brands were competing, and suddenly increased to more than 200 in 5 years. In addition to a large number of local brands, many first-line luxury brands of children's clothing quickly enter the Chinese market, such as ZARA, uniqo, and a number of fast fashion brands also started to operate children's wear, through the channel sink, into the two or three line market, rapid expansion of the Chinese market network.
Exhibitors Rabbi responsible for the future optimistic: "although the current market competition is fierce, but the Chinese children's wear market has not yet reached saturation. How can children's clothing enterprises sell the best selling products in the best selling period? The exhibition platform will become an effective way for enterprises to establish brand and expand marketing channels.

Strengthen brand building, exhibition help Channel expansion

At present, the girls born in 80s have become the main consumers of the pregnant and infant children's market. The one-child policy has made the current family structure tend to be the 6 adults and 1 children. The phenomenon of "six purses" and even "six purses +" is common. 　　

Industry experts believe that the brand of children's clothing is spanforming from extensive management to large-scale and meticulous operation, and from product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition. If enterprises want to establish a market advantage, they must join forces with associations and exhibitions to increase innovation and strengthen channel construction.

The "Southern China international pregnancy baby products exhibition", jointly built by Li exhibition, Shenzhen Expo Co., Ltd., China infant and infant commodity Specialized Committee and Shenzhen Baby Products Association, has locked its eyes on the Pearl River Delta region, which is the base of children's clothing production and marketing in China. It will fully fill the gap of the current large-scale professional exhibition in the region.

"Pearl River Delta is not only children's clothing." production base In the 2010, the number of new born babies in Guangdong is 1 million 150 thousand, with a birth rate of nearly 12%, reaching a historical high. The number of newborns in Shenzhen is even higher than that in Beijing. This is bound to be the backbone of children's clothing consumption in the future. Organizers of the exhibition show that before the exhibition, the number of exhibitors has increased significantly. This is the recognition of the potential of the Pearl River Delta market and the expectation of the exhibition platform.

At that time, children's clothing brands such as Rabbi, SpongeBob SquarePants, lotus root, Pen Club, Shenzhen Jiaming, Shanghai Xiang Tong and Hongkong East Hao will be unveiled. Children's clothing production bases such as Guangzhou, Humen, Dongguan, Foshan, Fujian Quanzhou, Zhejiang Zhejiang, and baby girl will also be sent to the professional group for on-site inspection and communication, so as to fully detonate the enthusiasm of the children's clothing market. For more details, please visit the www.reedhuabo.com website. Southern China international pregnancy baby products exhibition official website: www.mbcshow.com

Annex: related information

1. Organizer Li Zhan Hua Bo Exhibition (Shenzhen) Co., Ltd.

Reed Exhibition (Shenzhen) Co., Ltd. is a joint venture founded by Li exhibition group, the world's largest exhibition and conference organizer, and Shenzhen huafo Exhibition Co., Ltd., the most influential private exhibition company in China. It is the largest exhibition organizer in China's gift industry and a member of Li exhibition Expo Group. In 2009, the exhibition of the joint venture group of the reed exhibition, a joint venture of Beijing Li Zhan Hua Qun Exhibition Co., Ltd., with a higher quality, stronger brand and greater prosperity of the northern gift home market, will be a comprehensive service to the Chinese gift market.

2, Reed Exhibitions

Li Zhan Expo Group (Li Zhan) is the world's leading organizer of exhibitions and conferences. It has 460 exhibitions in 36 countries. In 2010, all kinds of activities sponsored by Li exhibition gathered more than 7 million active participants from around the world, and reached a turnover of tens of billions of dollars. Today, reed is organizing 34 exhibitions across the Americas, Europe, the Middle East and the Asia Pacific region.

There are more than 460 exhibitions, seminars, forums and conferences organized by reed, serving 44 industries.

Li exhibition is one of the members of the reed Elsevier group. As the world's leading publisher and information provider, Reid Elsevier group is a FTSE 100 listed company. In 2009, the revenue of the reed Elsevier group was 6 billion 71 million pounds, and the pre tax profit was 1 billion 279 million pounds. Www.reedexpo.com