CCTV Reporter And Han Wei China High End Dialogue Han Wei Draws The Panorama Of China's Exhibition

Kong Rui: overlooking the resume of Han Wei Exhibition is like opening a map of the world. Han Wei Exhibition has won the title of the world-renowned exhibition company in Germany for more than 40 years. The Han Wei Exhibition has more than 80 exhibition projects in more than 10 countries and has rich resources of suppliers and buyers from all over the world. Our Han Wei China is a joint-stock exhibition company that we invested in China. This is mainly because the scale of the exhibition market in China is quite large, so Han Wei has entered China. The Han Wei Exhibition is a company that has more cooperation with foreign exhibition companies. It has formed a close, efficient and diversified group holding management structure with the exhibition booth design and construction as the main body, and the processing lease and hotel air tickets as a supplement. The Han Wei Exhibition has a perfect governance structure, an international and professional management team, and most of the top management teams come from overseas. The company has a truly integrated integrated exhibition service platform in the exhibition industry, and has realized the centralized and unified business strategy, corporate culture, brand communication, IT technology, human resources, asset management, and plan management. It can provide a series of personalized services for enterprises, and Han Wei Exhibition has also set up a representative office in dozens of countries.

Reporter: can you talk about Han Wei's China in Southern China? development strategy ?

　　孔锐：中国珠三角地区对汉维中国在华南的发展战略是重要地区之一，尤其是广州的琶洲，现在已经是全球最大的展览举办地，例如广州的广交会和广州的建材展以及广州的照明展已经是全球最大的展览，汉维中国如果在广州要想办成全球最大的展览，首先必须通过更多合资和兼并的行为来实现汉维中国的迅速扩张，这样才能保持行业的领导地位，汉维中国现在已经在北京、上海、天津、成都、重庆、大连等多个城市建立了合作关系，而最近已与广州一家展览集团洽谈了合资或并购，相信我们汉维中国在中国华南市场的展览业务会逐步增多，目前汉维中国在深圳、广州、澳门、香港开展了众多展览项目，汉维中国在华南的业务现在已经保持每年30％的增长速度，汉维中国在华南的业务也是多层次、多角度的，包括建立更多的合资公司、推出更多的新展、把国际 The famous brand exhibition held in Southern China will also bring Southern China's famous brands to the global market. In the next three to five years, the development of Han Wei China in Southern China will be a very critical period.

Reporter: Han Wei China, as a well-known enterprise in the industry, has the experience of holding exhibitions fully. Please talk about the exhibition held by Han Wei.

Kong Rui: Han Wei China has long been a top exhibition in related industries. It regularly organizes itself and organizes more than 60 exhibitions each year. Half of the exhibitors and spectators from all over the world come from all over the world. No matter from exhibitors or spectators, the exhibition activities held by Han Wei China are among the best in China, and are praised as "the most competitive brand in China's exhibition industry". For example, the "China Housing Industry Exposition" and "China real estate Oscar" are held in China, with more than 500 exhibitors. The "China Furniture Show" has an exhibition area of nearly 105000 square meters, and 2000 exhibitors from 46 countries such as Italy, Germany, Poland and Ukraine have 300000 professional audiences. There are "China Building Decoration Fair, China Lighting Exhibition, China Gate exhibition, China stone exhibition, China home decoration and Kitchen Equipment Expo, China International Automobile Industry Exhibition, China International Fashion Exhibition, Asia international logistics technology and spanportation system exhibition and exhibition held abroad." Las Vegas international home textiles exhibition, Frankfurt Frankfurt international home textile exhibition, Milan Milan Ma choff spring exposition, Vietnam Hanoi Vietnam International Trade Exhibition, Russia Moscow household appliances and consumer electronics exhibition and so on. Each exhibition has set up 300 thousand super high visitors. The scale of the exhibition exceeds 7000 international standard booths. The volume of each exhibition has also made billions of amazing achievements. On the customer list of Han Wei China, there are many famous names, such as SONY, Intel, Giant bicycle, Renault F1 racing car, Buick car and so on.

Reporter: what major market strategies will be implemented after Han Wei China?

Kong Rui: from the current progress of the projects in Han Wei China, the results are quite striking. According to incomplete statistics, the sum of the three year cooperation contracts of China and the Uygur accumulated more than 1 billion 500 million yuan RMB, and the cooperation projects exceeded more than 150. The exhibition docking achieved breakthroughs, the cooperation between industry and investment has shown a good momentum, business and trade exchanges have been unprecedentedly active, tourism cooperation is full of vitality, the cooperation mechanism has basically taken shape, and the regional market integration in Asia has begun to start. However, we must continue to focus on exhibition technology innovation, especially the cooperation with the Asian region, which is in line with the trend of economic globalization and regional economic integration. This is in line with the requirements of the development of advanced productive forces. Participation in economic globalization has become the only way to enhance the competitiveness and development level of China and the Uygur Autonomous Region. This is the general trend and the law. This is not only between countries, but also between regions and regions within a country. In particular, cooperation with the Asian region is conducive to promoting the coordinated development of Han and Wei China. We have to form the three major plates of the East, the middle and the West in the economic development of the Han and Wei China, showing the trend of gradient development. How to play the comparative advantage between the Han and Wei China and the internationally renowned exhibition companies, complement each other's advantages and narrow the economic gap is a major issue to realize the comprehensive, coordinated and sustainable development of the Han and Wei China's economy.

Reporter: Han Wei has won a lot of achievements and honors. What do you think of it?

Kong Rui: Han Wei Exhibition can stand out from the company's excellent team, excellent performance, excellent service and dedicated working attitude, so it is stronger and stronger in the fierce competition in the exhibition industry. Our company has a well-known governance motto, that is, the "three E" (Efficiency efficiency +Effectiveness effectiveness =Excellence Excellence), this is our company's motto. It is the company's recognition and success that depends on the professionalism and dedication of its employees. I am proud of our employees because they can always surpass my expectations and surprise the company.

Reporter: as an internationally renowned exhibition company, there should be a strict management system, an international quality standard system and a smooth and efficient international sales network. What is the competitive commanding height of the Han Wei group?

Kong Rui: Han Wei in the world's exhibition industry, brand recognition is indeed very high, Han Wei's representative offices in each country also have market awareness, and everywhere in the world, can get the praise from the competitive brand. Personally, I believe Han Wei's management and staff are the biggest competitive force besides the brand. Han Wei from Germany's headquarters to its global representative offices, all the people joining Han and Wei compared with other exhibition companies, we will find that our group has the most promising prospects and the best working environment. The Han Wei Group executives rarely jump to their competitors, but the executives of their competitors often jump to Han Wei. The year before last, when I went to Germany to attend the general manager meeting of Han Wei, I found that at least 1/3 of the people did not know them, and most of them came from the management group of other exhibition companies.

Reporter: as Han Wei China, which is highly concerned about the development of China's exhibition industry, it has also received the attention of the Chinese media to Han Wei China. Some media have also jointly launched a large series of topics - "high-end dialogue with Han Wei China". Some media have also organized a team of journalists to interview them, trying to show the character and style of Han and Wei China and let the public understand what they think. In order to clarify the exhibition context, a panorama of China's exhibition is drawn.