Break The Season Limit &Nbsp; Down Jacket Industry Fashion To Upgrade.

With the rising cost of eiderdown, surface accessories, logistics, labor and so on, the price of down jacket is soaring.

According to data from the China National Business Information Center, sales of down garments in major national retail enterprises continued to show negative growth in 2010, down 3.8% from the same period last year.

Among them, in the fourth quarter of the most crucial consumption of down jacket, the retail sales volume dropped by 10.6% compared with the same period in the actual situation.

The rising price of down jacket is one of the important reasons for its sales decline.

According to the China National Business Information Center's statistics on the sales of down garments for major retail enterprises in China, the price of single products increased by 24% in 2010, up 8 percentage points from 16% in the previous year.

According to the survey, the price of new down garments listed in various shopping malls has gone up, and many of them are over 1000 yuan.

The high price of down jacket has pushed many consumers away.

The relatively inexpensive, fashionable outdoor outfits, winter clothes and other products are more and more popular among young consumers such as post-80s, and have a great impact on the sale of down garments.

Gao Dekang, chairman of Bosideng Limited by Share Ltd, believes that with the rising cost of eiderdown, accessories, logistics, labor and so on, the price of down jacket has risen sharply.

In 2010, cotton prices rose rapidly. As a substitute for cotton, the price of polyester fiber increased, and the price increase of feather down also reached four times of the historical average price, which greatly increased the pmission pressure of the industrial chain price. Together with the common role of "labor shortage" and "inflation" and other factors, the cost of labor in the down garment industry in 2010 generally rose by more than 20%.

The shrinking of the domestic market has led many down enterprises to place more expectations in the international market.

The global economy began to recover in 2010, bringing vitality to China's down jacket export trade.

According to the statistics of Enterprises above Designated Size by the National Bureau of statistics, the output of down garments in 2010 was 278 million, an increase of 21.28% over the same period last year.

According to statistics from the General Administration of customs, 53 million 90 thousand of our down garments were exported in 2010, an increase of 23.09% over the same period last year, and exports amounted to US $1 billion 363 million, an increase of 30.59% over the same period last year.

In the face of the excellent situation in the international market, many down enterprises have made preparations for the loan to expand production. However, in June 14th, the central bank suddenly announced that the deposit reserve ratio should be raised by 0.5 percentage points from June 20th.

"Money is tight at the moment, and there is a lack of capital to expand production. The central bank has continuously raised the deposit reserve ratio. We are all too fast to eat."

After the central bank announced the sixth increase in the deposit reserve rate during the year, the head of the planning department of a down enterprise said helplessly to reporters.

It is reported that this is the sixth time the central bank has raised the deposit reserve rate this year, the twelfth increase since last year.

After the increase, the deposit reserve ratio of large financial institutions reached 21.5%, and the deposit reserve ratio of small and medium financial institutions reached 19.5%.

"In June 13th, the central bank monetary Department official paper published by the central bank website believes that the current optimal reserve rate should be 23%," Zhou Xiaochuan, former governor of the central bank, has also said, "there is no absolute upper limit on the deposit reserve adjustment."

Huang Weiping, a professor at Renmin University of China, reminded the down enterprises to make preparations for tightening monetary policy again.

In addition, in recent years, the average amplitude of 4-5% has been increasing substantially. In addition, the depreciation of foreign currencies such as the US dollar has made the export environment of Chinese clothing become more and more serious, which makes the situation of down garment enterprises even worse.

Jiang Hengjie, consultant of China Fashion Association, said that the development of feather and down enterprises should pay attention to CPI, raw material prices, exchange rates, export tax rebates, reserve requirements, deposit and loan rates, etc.