Bai Lian Jian Lai

Oteri J is the "unswerving" focus of development in the coming years.

In mid April, at the Pudong New Area 12th Five-Year business planning and business promotion conference, Shanghai Pudong New Area Business Committee signed a strategic cooperation agreement with Italy RDM company, Japan Mitsui realty Corporation and Shanghai Bailian Group. Bailian will compete with foreign capital and actively strive to invest in building the largest otter project in China between Disney and Pudong airport.

According to the Shanghai municipal government's "12th Five-Year plan" outline, Shanghai wants to create "fashion shopping city", "study the establishment of tax-free shopping areas (shops), develop a number of international boutique boutique" strategic requirements. The largest trade and distribution group in the country, Bailian Group Department Store Department has made the Oteri J format as the key development format of the company, formulated the "2010-2014 year Oteri J format five years development plan", "2010-2014 years shopping center format five year development plan", and comprehensively identified the five years to firmly grasp the three core business format of Oteri J, shopping center and department store, and unswervingly strengthen the main business of the retail industry.

Ole will build

According to the introduction, Bailian Group Department Stores chose otter as the focus of the development format, mainly for the following considerations: first, orlies is a new form of business, and has great development space in China; the two is that otter is less productive than other formats; the three is that the development of orlis is more suitable for replication; the four is the location of the outlets; the five is that austles is more conducive to the strength of the listed companies.

It is understood that at present, Bailian Group department store department owns Qingpu.

For orter's format, Bailian will mainly adopt the development mode of self built operation, cooperative participation, and "output management + option acquisition".

In terms of site selection, Bailian's outlets will adopt the national development strategy, and may not exclude the possibility of opening two or even more outlets for mega cities.

It is understood that

Stand firmly and fight steadily

Bailian Group Department Store Department believes that from the development opportunities of Shanghai and the Yangtze River delta itself, there is great room for development. In recent years, the total retail sales of consumer goods in Shanghai have basically maintained a growth rate of around 15%, with an annual increment of seventy billion to ninety billion yuan.

Despite fierce competition, Shanghai market still has great room for development.

Bailian also believes that as the largest retailer in Shanghai, it has the responsibility to make more concrete actions in promoting the construction of Shanghai international trade center.

The reporter understands that the development of Bailian in Shanghai has always maintained a positive development trend. It has set up Bailian central shopping center, Dongfang shopping mall Qingpu store, Dongfang commercial store Jiading store, Bailian City Shopping Center.

Especially in the commercial development of the suburbs, the action was frequent. In 2010, two stores were opened in Jinshan and Fengxian, including Jinshan shopping center with a floor area of one hundred thousand square meters.

Fengxian South Bridge project is the two phase project. The total area of the two phases is nearly one hundred and twenty thousand square meters, running for more than half a year, showing good prospects for development.

According to the introduction, in the promotion process, Bailian department store still has to work hard to develop Shanghai, make the Shanghai local market solid, and actively develop the Yangtze River Delta market, and actively strive for the opportunities of the national market.

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In the dot layout, Bailian shares opened Jinshan in 2010.

Exploring pformation

It is understood that at this stage, the simple department store format competition in the whole country has been very intense, and the chain expansion of single department stores is also facing greater constraints. Therefore, Bailian department store is exploring a pformation of department stores.

Among them, exploring and searching for new business content, promoting partnership growth plan and innovating and developing proprietary business are the three main directions for Bailian Group department store to pform old department stores.

At present, Bailian has announced that the Zhang Yang store of Shanghai Hualian Commercial building will be built into a "Yongan jewelry" theme store, exploring the theme chain store business as a breakthrough.

In addition, finding new business varieties or taking overall external leasing or joint venture is also one of the direction of pformation of Bailian small and medium-sized department stores.

Secondly, Bailian department store also focused on implementing the "partnership growth plan", which provides a comprehensive job docking between the mature shopping center stores and new stores.

In 2011, the enterprises were arranged as: Bailian central shopping center, Chongqing Shanghai City, Bailian South Shopping Center, Bailian Shenyang shopping center, Bailian West Shopping Center, Bailian Nanqiao shopping center, Bailian town and Bailian Jinshan shopping center.

Through new and old stores to support the way to further accelerate the growth of new stores.

In addition, it is the consensus of the industry that it is a simple change from factory to store, leasing operation to self brand and buyout operation.

Self brand and buyout operation: one can break through the margin growth margin, and two can promote differentiated operation.

At present, Bailian buyout self collection store brand "European name Pavilion" is upgrading and developing, with nine stores and sales of 8 million 550 thousand yuan.

In the future, Bailian will also consider extending itself from the beginning of its expansion to gradually extending its overall distribution to the general agent, and then extending its business to the licensed business on the premise of the mature operation of the general distributor, and finally building its own brand.

Main structure of Bailian stock company in 2010

2011 Bailian stock business trend

project

Bailian Hangzhou, Xiasha outlets

Trial business in June 26th

It is the second stores of the Bailian ootles chain. It is located in the Haining Hangzhou Economic Development Zone in Zhejiang. It covers an area of nearly one hundred and thirty thousand square meters, with a operating area of about 75 thousand square meters, and the introduction of factory direct selling and discount shops is nearly three hundred.

Bailian Jinshan Shopping Center

Open at the end of September

The construction area is 86 thousand square meters and the business area is 52 thousand square meters.

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The two phase of Bailian South Bridge Shopping Center

Open at the end of September

The construction area is 66 thousand square meters and the business area is 39 thousand square meters.

Buy

Qingpu orlies

Hua Stirling Store Management Co., Ltd. acquired 4.97% stake in Qingpu outlets and completed its one hundred percent holding.

Qingpu Dongfang commercial building

To invest in Bailian's 90% stake in Qingpu Dongfang commercial building and complete its one hundred percent holding.

Investment

Invest in Shanghai outlets brand direct selling Plaza Co., Ltd.

After investment, Bailian accounted for 95.03% of the company's equity.