Agent: How Deep Is The Clothing Brand Agent?

With the improvement of living standards, Lanzhou people, especially young people, are increasingly accepting the concept of brand consumption. If funds permit, making a brand agent is a way to make money.

In recent years, clothing brands have sprung up like mushrooms.

Generally speaking, agents get a brand discount with a lower discount, and then sell it at a national retail price. The difference is the main source of profit for the brand agent.

The wider the market and the larger the sales, the greater the profit that the agent will earn. It does not need to use its own liquidity, and does not need to have large quantities of inventory.

Branded shops are everywhere, but people may be curious about "Giordano" before. But with the formal application of the brand clothing Plaza in eastern Lanzhou last year, brand stores in all parts of the province are everywhere. "Brand era brand" is changing people's business and consumption with their doubting faces.

Now, in newspaper advertisements about clothing, perhaps the most important thing is that all kinds of brands are intended for franchisees, distributors and agents all over the world.

Yes, most of the businessmen who have completed the accumulation of original funds since last year in Zhejiang have mostly focused on brand agents.

There are all kinds of brands in the brand clothing Plaza, though there are many people who sell them, but at least it indicates a trend of business development.

Many businessmen said in an interview with reporters that in the meantime, with the help of franchising, the headquarters side could quickly spread products, expand the scale and get low input and high yield returns, while the franchisees "backed up with big trees to enjoy the cool", and achieved rapid expansion by means of business card and successful management experience.

Not all agents can make money. No one can tell how many brands there are. Similarly, no one can tell how much the street shop has closed and how much it has opened.

Nevertheless, there are more and more brand stores in new shops.

According to a press survey, the most perplexing thing for agents is that because the relevant laws and regulations are not sound, the fees for licensing pfers are not standardized, and commercial frauds often occur.

In eastern Lanzhou brand Plaza, it was told that franchising could play a good role in restraining, but many factors could lead to its failure.

Of course, as an investor, we must understand franchising knowledge and brand characteristics before going to the agent, inspect the strength of manufacturers, conduct market research, analyze their capabilities and so on. This time should not be less than two months.

After selecting the brand of the agent, we must thoroughly understand the business model, business philosophy, brand culture, brand characteristics and market positioning of the headquarters. We must ensure the consistency between the market and the headquarters.

Some agents may blindly expand and pursue the number of franchisees. Due to the lack of a global vision and long-term vision to grasp the market, three or two companies have been shrinking.

Zhang Wanqiang, general agent of Shaanxi Gansu and Ningning, said that agents must establish a sound and sound operation institution. They must pay attention to market research and cultivate a comprehensive and professional marketing team so as to truly undertake the construction and maintenance of terminal network.

Wang Xiangling, general agent of Gan Ning Ning, believes that ordering is very important. Now many winter clothes are ordered in the summer, so we must have scientific ordering and scientific means of stocking, and we must have courage and insight, so we must analyze the market accurately.