The Era Of Information Overload &Nbsp; Look At How Clothing Buyers To Extract Effective Information.
The popularity of the Internet and mass media
fashion
Information and shop information are becoming more and more complex.
In this era of information overload, how should buyers and merchandisers accurately extract effective information?
Store information
Mostly
Buyer
Traveling to fashion capital collecting popular information, but forget the most crucial element - store information.
Store information is the true portrayal of the scene, through terminal sales activities obtained from terminal customers on the design, size, color, price and other opinions and wishes, truly reflect the voice of customers.
In addition, through the sales management of every shelf in the store, the latest commodity trends, such as best-selling goods and unsalable goods, are indispensable sources of information in purchasing activities.
Stock purchase
channel
information gathering
First is to capture the industry's large Expo, clothing brand exhibition information.
In the exhibition, we can get important information such as planning, geographical information, price band of each category, central price curve and so on.
Secondly, we should not ignore the information from people who are responsible for shopping guide and business planning.
New product design, color, fabric tendencies, market best-selling products and other information collection.
In addition, we should also grasp the work of commodity organization and production, and verify the order of goods.
Market information
Visit the popular shops and stores in the business circle, and grasp the costumes style, intentions, values and so on.
Moreover, we should investigate the popularity of concentrated shops, grasp the composition of the consumer class, understand their needs and values.
It is of great reference value to grasp the characteristics of business circles to conduct in-depth investigation of large commercial facilities and to understand the sales floors and store information of people.
Competitive store information
Investigate the central customer layer and style of the competing store, the commodity category and the commodity division of the store, grasp the strengths and weaknesses of the opponent, and gain an in-depth understanding of the opponent's competitiveness.
Taking such information as the core, we will enhance the combat effectiveness of our own brand according to the target customers' information, best-selling products, new listing products, shop display methods and market positioning.
Popular information
The world's top designers released clothing display, fabric display, color trends.
From these popular information, we catch the trend change of season style, edition, design and color tendency.
Clothing information: from Paris fashion show, Tokyo fashion show, New York fashion show, Milan fashion show and so on, to extract the main style, style, design, decoration, core fabric theme, central color and other information.
Fabric information: Premi re Vision, Pitti Filati, Japan Creation, collecting material tendency information from international and domestic clothing exhibition and material exhibition.
Color information: international popular color organization, JAFCA COLOR, FASHION COLOR, etc., the latest display of the theme color, the continuation of the previous season's basic colors and other information collection.
It is necessary to collect information in a planned and continuous way to ensure the accuracy of procurement and merchandising.
Dress magazine information
We should work hard to sort out popular magazines according to the styles of customers. We should collect thematic information about fashion dress collocation methods, categories, colors and so on from the fashion magazines that brand positioning customers often read.
- Related reading
- Pregnant baby | Tmall International Change Rules: Merchants Will Deduct 48 Points.
- Pregnant baby | Smith Barney'S Profit Margin In 2018 Increased By 113.24%
- Daily headlines | How Did The Printing And Dyeing Enterprises Reduce Their Cost And Efficiency? The Four New Printing And Dyeing Company Will Accurately Control The Pulse.
- Daily headlines | Good Or Limited? The New Policy Of Reducing Taxes And Lowering Fees Has Been Put Into Effect.
- Daily headlines | 2019 (Twenty-Seventh) Statistics On China'S Commodity Sales Show That What Are The New Features Of Clothing Consumption?
- Daily headlines | Guo Chao Feng, Live Hot... What Will Be The Trend Of Garment Industry This Year?
- Daily headlines | Cotton Growers Are Busy! Cotton Prices Rise And Fall In The Long Run.
- Daily headlines | China Textile City Spring City Marketing Continued To Rise Slightly, Price Index Rose Slightly.
- Instant news | Ending The Seven Year Long Run, Jordan Sports To Realize The Dream Of Listing.
- Instant news | There Is Still A Long Way To Go For The High Inventory Problem Of Garment Enterprises.
- "Sabre" Clothing: A New Concept Of "Outdoors"
- Pitti Men'S Wear Exhibition: 2012 Trend Of Men'S Clothing In Spring And Summer
- Advertising Is The Most Acceptable Marketing Mode For Clothing Products.
- Quanzhou Textile And Garment Vocational Education Group Was Established To Promote Cooperation Between Schools And Enterprises.
- Dream Bazaar'S Monti Emo Boutique Men Wear The Elegant Chinese Style.
- Footwear B2C E-Commerce Market Is Booming
- Manhattan, New York: The Attitude Of Life In Metropolis -- The 2011 Fashion Conference Of Autumn And Winter
- Don'T Envy Envy And Hate. 4 Points You Must Know About Advanced Customization.
- More Than Half Of Technicians In Key Positions Of Textile Industry
- The Responsibility Of Textile Industry Is Accompanied By Industrial Pfer.