Analysis: The Problems Existing In The "Touches" Of Luxury Goods

In the past, luxury consumers ran around in different brand stores in comparison with several brands.

Now, consumers only need to buy luxury brands through online shopping platforms.

According to Bain's 2010 China luxury report, 43% of consumers who buy luxury goods now buy luxury goods online.

But for many people, buying luxury online is a tough decision. It is hard to distinguish between genuine and fake goods, and there is no risk control.

In addition, the corresponding legal protection, logistics and distribution, payment platform, the rights and interests of consumers and operators are not perfect, which also leads to worries about "touches".

Because of the complexity of the site purchase channels, it is particularly important for consumers to choose a reliable mall.

At present, all sales of luxury goods, online shopping platform must be released all kinds of qualification authentication on the Internet.

Whether a business is a business with a formal business license, whether there is a relevant authorization document, whether it is committed to genuine guarantee, and whether there is no reason to return 7 days is an important reference for consumers to refer to.

The license numbers issued by businesses can also be checked on the authorized department's website.

Chen Xiao said: "the products sold by the company are from Italy. Now 4 luxury brands have joined the ranks of the website brand licensing, including Vitoria secret, Dupont and other brands.

The customs records of the buyers when they purchase goods from all over the world, as well as the large number of advertisements on the website and the motive of large-scale market opening, all prove that the consumers are trustworthy.

Meishan said that we are a vertical website. At present, we have launched two brands, namely, the high-end Mens online shopping brand, Masa Marceau and the high-end online shopping brand Vivian, and the cooperation with jewellery brand Ya Tian Ni.

She said, "

How to improve user experience needs improvement

Shopping in a physical store can intuitively feel the real sense of existence, but because of the limitations of store sources and inventory, sometimes it costs time and cost, but it can not buy the goods that you like.

And the Internet

Unlike ordinary consumer goods online shopping, consumers have special experience needs for luxury goods.

Online shopping and luxury goods provide more affordable prices. At the same time, how to further enhance user experience has become the key to profit and trust of consumers.

Chen Xiao said: "

Martha Marceau enhances customer experience through continuous optimization of operations and logistics.

Meishan introduced to reporters: "Masa Marceau uses independent research and development of warehousing and logistics system, to achieve efficient and systematic management, to ensure that the provision of rich commodities, at the same time, the goods can be quickly delivered to consumers, now in the industry is a leading level.

This year, the expansion of enterprise storage will be more than ten thousand square meters, and customer service will increase to more than 300 seats. This will reduce our operation cost by 1 times. From the order to delivery, it will take 2 hours now, the future will be shortened to 1 hours, and the time flow will be reduced 30% than before.

And in logistics, we also choose to cooperate with the best quality companies in the two industries.