Max Mara Launches Fashion Design Exhibition Hand In Hand With BODUM

To commemorate the establishment of the Milan International Furniture Fair 50th anniversary and the BODUM company 65th anniversary, the most famous coffee selection machine will be on display at the scene, which is the eternal symbol of the Danish brand. Some of the coffee machines on display can be traced back to more than 50 years ago, and their designs are still modern and innovative.

In 1958, Klaas Klaesson designed the first BODUM BODUM coffee maker: the SANTOS coffee pot (now called PEBO). It is still one of the most popular products today. Its design is simple and unique, and has become one of the most widely used coffee machines in six and 70s.

The first French coffee machine (CHAMBORD) can also be traced back to 1974. Its design is closely integrated with the J rgen Bodum of the BODUM design team, which has been responsible for the design and development of BODUM products for nearly 50 years. CHAMBORD can make coffee beans give out a unique fragrance. Coffee taster can even judge the quality of coffee beans according to the smell, which shows its effectiveness. Since its birth, CHAMBORD has become a classic in the field of coffee machine. It is still one of the most popular products of BODUM series. It represents the most convenient and environmentally-friendly way of making coffee. It only needs a little coffee beans and hot water and does not produce any rubbish or pods that need to be thrown away.

This is the origin of this BODUM retrospective retrospective slogan "enjoy delicious food and refuse to waste". This retrospective exhibition will be held at the Max Mara flagship store of Emmanuel II Avenue during the Milan International Furniture Fair. The two most famous BODUM coffee machine: PEBO (one of the original designs of the brand) and CHAMBORD (two color variant, gold and metallic color) will be displayed at the scene.

Since 1974, BODUM has produced more than 100 million coffee machines. The designer products made by BODUM are very close to the people, and ordinary people can also enjoy it. They are very practical in everyday life - intelligent products all over the world.

All this has made Max Mara, a loyal and committed traditional value concept, with the personality of fashion and the brand of great success, decided to cooperate with him.

For Max Mara, 2011 will usher in the 60th anniversary celebration of brand creation, which is equally significant. Max Mara fashion group has more than 2250 stores and 21 brand series in more than 100 countries and regions around the world. These brands all focus on quality, fashion and personality. These characteristics make Max Mara one of the most famous fashion brands in the world.