The Development Of China's Artificial Leather Industry Is Restricted By Brand.

At present, China has become the world's largest producer of synthetic leather and synthetic leather. Products have been exported abroad, and export volume has increased rapidly. But in general, the export of artificial leather products in our country is slightly heavier than those in simple labor, with high added value and high-grade products, and the brand effect is not outstanding. And most enterprises lack brand awareness and lack of long-term brand planning. In addition, the phenomenon of leasing and lending is prevalent, which seriously interferes with the development of local artificial leather brands. China's artificial leather and synthetic leather production enterprises are mainly distributed in coastal provinces and cities such as Zhejiang, Jiangsu, Guangdong, Fujian and Shandong. At present, there are more than 2000 synthetic leather enterprises in China, and thousands of production lines are the key industries in the plastics industry, and some other enterprises are distributed in chemical, leather, textile and other industries. At present, China's annual output of light leather is nearly 500 million square meters, accounting for more than 20% of the world's total, and the output of artificial leather and footwear products is nearly 6 billion, accounting for more than 50% of the world's total footwear output. China has ranked first in the total production of artificial leather products.