Jean-Charles&Nbsp; De&Nbsp; Castelbajac&Nbsp; The Fashion Circle Of The Second War
It is not enough for a fashion brand to have good design.
Marketing mode
A good fashion designer and enough funds and promotion can make the brand road go further and further.
Jean-charles de Castelbajac brand will be changed.
Jean-charles de Castelbajac
The French fashion designer said last Thursday that an unnamed buyer was already selling a deal with the company, which would buy most of the company's shares from the Swedish National Pension Fund.
The brand was created by castelbajac1979 and served as design director at the same time.
Castelbajac plans to buy a small share of the stock and return to the role of the owner.
"I have worked for the brand for 40 years, which is undoubtedly the most exciting moment," Castelbajac said. "My biggest dream now is to have a vibrant and passionate collaborator, which can pform my creation into tangible assets."
In 2008, the Swedish National Pension organization purchased 52% of the Castelbajac brand from the British Marchpole holding company and purchased 47% of the shares from the Swedish design company Atlas design group.
Atlas will have only 1% of the company's shares.
While holding shares, the Swedish national pension fund appointed Atlas President Peter Wahlberg to operate the brand and inject nearly 10 million euros (US $13 million 300 thousand) into brand expansion.
During this period, the company put the brand atmosphere two major series -- JC de Castelbajac and JCDC by JC de Castelbajac, and started second stores in Paris and established them.
E-commerce platform
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Castelbajac said that when the partnership matured, he looked forward to developing his brand to a wider space, such as the franchise of clothing and perfume.
"I hope to develop my own shop network around the world and develop into other areas, such as hotels."
The sale negotiations are in progress and will be completed by the end of June.
Castelbajac declined to give other details.
The press conference on Jean-charles de Castelbajac has been attracting attention. Some of them still leave a strong impression: such as the 99 year winter series "emergency", the 2000 winter high fashion series "Bellintellingentsia", and the 02 year winter series "electric legend".
These are good design concepts for fashion designers.
From then on, it can be explained that Jean-charles de Castelbajac brand change is a wise decision.
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