New Trend Of Women Makeup Marketing

Women often

Cosmetology.

This makes the concept of traditional make-up go from the field of image management to the field of health management, and also leads consumers to form an integrated thinking of food, health care, physical therapy, physical examination, leisure, fitness, cosmetics and Cosmetology.

It also means product mix, brand coverage, terminal service inclusion and integrity.

Makeup is youthful.

The two trend has strongly promoted the trend of youth. One is the rise of young standard status caused by the tenacity of social pop culture and consumer fashion, or the leading standard of young people, the expansion of women's tending cycle, the rapid aging of mental age, and the short cycle fashion led by young people, which greatly shorten the refurbishment cycle of cosmetics, and this short cycle has defined the relatively long cycle mode of adult women.

The lifestyle of makeup choices.

This is to say that cosmetics will further enhance their relevance with products such as home, travel, clothing, electronic consumer goods, jewelry, clocks, glasses and so on. Moreover, under the premise of the same basic value of product appeal, there will be cross design, joint promotion, sharing of user and terminal services integration opportunities, and the trend of different products will be cross referenced and formed a special matching relationship under the same target consumer group.

The environment of make-up.

Environmental oriented oriented organic, new materials technology (such as nano), new biotechnology (such as gene and stem cell technology) and so on, in fact, the environment is mainly a new demand here, is the consumer's expectation of new things, but their knowledge and grasp of new things are not enough, so the new concept of real credit space is not very big.

The brand of make-up channels.

With the diversification of cosmetics brand, the cost of consumer choice is expanding, so the role of channels in playing the role of information support, on-site experience and identification technology is improving, and cosmetic channels also play a significant role in the psychological guarantee of cosmetics safety issues. Therefore, the development space of chain cosmetics shops or the development of chain stores of female cosmetics will increase in the next few years.